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Senior Data Analyst, Media Insights

2 months ago

Chicago, Illinois, United States Starcom Melbourne Full time
{"Job Title": "Senior Analyst, Media Analytics", "Job Description": "Unlocking Business Growth through Data-Driven Insights

At Starcom Melbourne, we're committed to harnessing the power of data and technology to drive business forward. As a Senior Analyst, Media Analytics, you'll play a key role in helping our clients achieve their goals through data-driven insights.

Key Responsibilities:
  • Drive day-to-day research and analytics efforts to deliver high-impact, actionable insights.
  • Execute consumer, media, brand, and market research to inform client business decisions.
  • Synthesize and visualize insights from advertising and client data to inform media strategies.
  • Report on key metrics for campaign effectiveness and develop key findings for optimization.
  • Develop and analyze media and brand targets to inform media strategies.
  • Evaluate new and potential data partners to identify the best resources and approaches.
  • Proactively educate internal and external clients on research, tools, and approaches.
  • Craft POVs for internal and external knowledge sharing.
Qualifications:
  • Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
  • 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics.
  • Experience with quantitative or qualitative research and working with large data sets to create insights.
  • Familiarity with syndicated and customer data environments.
  • Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus.
  • Proficiency in Tableau, GoodData, Datorama, SQL a plus.
  • Strong communication skills both written and verbal.
  • Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Starcom Melbourne is an Equal Opportunity Employer. We're committed to creating an inclusive work environment that values diversity and promotes equal opportunities for all employees.

", "lang_code": "en-US"}