Associate Director, Brand Strategy, Strategy
3 weeks ago
We're seeking a highly skilled Associate Director, Brand Strategy to join our Strategy & Design division at Fortress Brand. As a key partner for the VP of Brand Strategy, you'll drive the success of top-tier beauty brand partnerships.
Your primary focus will be on developing and executing brand positioning, messaging strategies, and campaigns that resonate with audiences, ultimately driving market share and heart share for our clients.
Key Responsibilities:
- Collaborate with the VP of Brand Strategy to develop comprehensive brand strategies for clients, encompassing brand creation and evolution projects.
- Articulate brand positioning in alignment with client objectives and prevailing market trends.
- Own the creation of compelling and distinctive key messaging for client brands.
- Develop supportive messaging that reinforces brand positioning and effectively engages customers.
- Collaborate with creative teams to bring brand campaigns to life, ensuring alignment with strategic objectives.
- Conduct meticulous research to gain a profound understanding of client industries, target audiences, and competitive landscapes.
- Apply research insights to inform and enhance brand strategy and messaging.
- Stay current with market trends and emerging opportunities to drive innovative brand solutions.
- Ensure that brand strategies not only meet but surpass client expectations.
- Foster a creative and innovative team culture that facilitates the successful execution of brand strategies.
Requirements:
- Bachelor's degree in a related field.
- Minimum of 5 years of experience in brand strategy, with a track record of successful brand positioning and messaging for leading brands.
- Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands.
- Exceptional client relationship management skills.
- Deep knowledge of brand strategy, development, and marketing.
- A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry.
What We Offer:
- Medical, Vision, and Dental Insurance Benefits.
- Hybrid working schedule (remote + in-office).
- SALARY RANGE - $140k-$170k.
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