Head of Marketing and Growth

2 days ago

New York, New York, United States HER USA Full time
Job Title: Head of Marketing and Growth

HER USA is seeking a highly skilled and experienced Head of Marketing and Growth to lead our marketing efforts and drive user growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business goals and objectives.

About the Role

We are looking for a talented and results-driven marketing leader who can drive huge user growth over the next 12 months. You will manage an existing team of 5 and work directly alongside our CEO to drive growth through customer acquisition, retention marketing, and brand awareness.

Responsibilities
  • Develop and execute a comprehensive marketing strategy that aligns with our business goals and objectives.
  • Manage and optimize our customer funnel to drive efficiency and effectiveness.
  • Develop, plan, launch, and analyze customer acquisition and retention campaigns.
  • Manage all core performance metrics, including CAC, LTV, churn, and conversion rate.
  • Own the marketing calendar and work with internal resources to facilitate execution.
  • Work with cross-functional teams to champion a testing culture that rapidly tests, measures, and iterates.
  • Build dashboards for measuring and sharing results on business-critical KPIs related to growth.
  • Build a world-leading brand that consumers trust and want to be a part of through content, social media, and partnerships.
  • Work with the CEO to create a strategic vision for all types of marketing and ensure robust, integrated, and flawless execution of the mission, vision, and brand story.
  • Work with Product and Customer Care teams to incorporate customer feedback and refund data and use this data to make long-term improvements with the goal of increasing LTV.
  • Work cross-functionally with development, design, data/analytics, and editorial to optimize ads, email capture, and landing pages.
  • Lead by example and nurture and grow a marketing team.
Requirements
  • At least 4+ years of experience leading growth and/or marketing at consumer mobile or marketplace companies.
  • Excited to roll sleeves up and execute effectively, iterate quickly, and learn repeatedly.
  • Pride yourself on grit and relentlessness and commitment to delivering ROI.
  • Obsessed with analytics and very strong at LTV modeling.
  • Capable of calling on both your left and right brain.
  • Proven track record of crafting successful marketing campaigns and managing a variety of promotional projects end-to-end.
  • Solid knowledge of product & performance analytics, customer life cycle management, mobile user acquisition, and digital marketing tools/techniques.
  • Excellent skills in managing difficult or complex situations, including crises and sensitive topics.
  • World-class communicator who creates clarity with every spoken or written utterance.
  • Highly empathetic, mission-driven, and motivated individual.

HER USA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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