Head of Marketing

4 weeks ago

New York, New York, United States AccuWeather Full time
Job Title: Head of Marketing

AccuWeather is seeking a highly motivated and experienced Head of Marketing to join our team. As a key member of our Executive Team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics.

Key Responsibilities:

  • Develop a cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels.
  • Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data, segmentation, and journeys.
  • Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency and consistency across advertising, owned and earned digital demand generation, PR & Corporate Communications, event marketing, promotional programs, sales collateral, and RFP responses.
  • Partner with cross-functional leaders across sales, business development, product development, and IT to drive successful new product launches.
  • Improve marketing programs to support AccuWeather's critical partnerships to increase brand reach.
  • Improve the presence and influence of Executives and Board Members to help support brand and reputational objectives through content marketing and thought leadership strategies on appropriate social channels across business lines.
  • Identification of trends and innovation.
  • Manage vendors and agencies and coordination with internal staff functions.
  • Develop and prioritize plans for international expansion and growth.

Qualifications:

  • Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience.
  • Demonstrated experience growing a brand and helping maximize company revenue.
  • Strong creative insight and ability to inspire others to share his/her creative vision.
  • Proven ability to work with and influence executives at the highest levels.
  • Hands-on leader that is willing to roll up their sleeves and get involved in the details.
  • Deep understanding of and substantial experience with Digital Media required.
  • Ability to assess talent and build high-performing teams a must.
  • Previous experience leading a successful and creative marketing team.
  • Demonstrated ability to put strategic vision into motion with a bias for action.
  • Experience with analytics and measurement methods, and the ability to use market research and analysis to drive and support strategic decision making.
  • Proven ability to develop advertising and promotional programs and campaigns.
  • Must have strong communications skills both oral and written.
  • Must have experience in the PR and communication space - managing outside Agencies of Record is beneficial.

Pay Transparency:

State College, PA: $200,000 - $210,000 + annual bonus opportunity

New York, NY: $245,000 - $255,000 + annual bonus opportunity

Benefits:

  • Comprehensive healthcare and dental benefits.
  • 401(k) retirement plan with 50% company match.
  • A collaborative work environment.

Commitment to Diversity:

AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.

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