Marketing and Communications Specialist

2 days ago


Naples, Florida, United States Pine Ridge Physicians Regional Health System Full time
Job Summary

Pine Ridge Physicians Regional Health System is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our hospital's services and reputation.

Key Responsibilities
  • Marketing Strategy Development: Collaborate with the Marketing Director to develop and implement annual marketing plans, ensuring alignment with hospital goals and objectives.
  • Brand Management: Maintain and enhance the hospital's brand image through various marketing channels, including social media, advertising, and public relations.
  • Content Creation: Develop and disseminate high-quality content, including blog posts, articles, and press releases, to engage with our target audience and promote our services.
  • Public Relations: Serve as the hospital's media contact and spokesperson, responding to media inquiries and requests for information.
  • Analytics and Reporting: Track and analyze marketing metrics to measure the effectiveness of our marketing efforts and identify areas for improvement.
Requirements
  • Education: Bachelor's or master's degree in marketing, communications, journalism, or a related field.
  • Experience: Minimum 2-4 years of direct marketing experience, preferably in healthcare.
  • Skills: Excellent written and verbal communication skills, proficiency in Excel, PowerPoint, and Word, and outstanding organizational skills.


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