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Marketing Specialist

2 months ago

Naples, Florida, United States Pine Ridge Physicians Regional Health System Full time

Key Responsibilities:

1. Assist the Marketing Director in crafting comprehensive annual marketing strategies, collaborating with hospital leadership, corporate stakeholders, and approved marketing partners to implement these strategies effectively.

2. Encourage team members to enhance market visibility and create seamless transitions from consumer inquiries to patient admissions.

3. Facilitate both internal and external communication initiatives, ensuring a robust communication framework that encompasses both earned and owned media.

4. Aid in managing the hospital's online reputation and presence.

5. Contribute to Community Connections initiatives aimed at building valuable relationships and partnerships that support the hospital's growth and reputation.

6. Oversee the hospital's website, ensuring it remains current, compliant, and oriented towards consumer needs.

7. Support the measurement and tracking of ROI and KPIs related to marketing initiatives.

8. Stay informed about overall hospital market share, service line performance, market trends, and other data to identify new growth opportunities.

9. Collaborate with directors of professional outreach to promote alignment with independent physicians and support the performance of affiliated medical groups.

10. Act as the hospital's media representative and spokesperson when necessary.

11. Foster a culture of excellence in patient experience and align with the organization's strategic goals.

12. Communicate marketing strategies with clarity and confidence to stakeholders.

13. Ensure compliance with all marketing-related guidelines and corporate policies concerning communications, advertising, promotions, and physician relations.

Qualifications:

This role demands exceptional written and verbal communication skills, along with proficiency in Excel, PowerPoint, and Word.

Strong organizational abilities are essential to manage multiple projects effectively.


Moreover, this position requires the capability to collaborate and communicate with a diverse range of key stakeholders, both internal and external.


Education and Experience:

A bachelor's or master's degree in marketing, communications, journalism, or a related discipline is required.

A minimum of 2-4 years of direct marketing experience, preferably within the healthcare sector, is essential.

Strong analytical skills are necessary to identify and leverage insights that drive business outcomes.