Digital Marketing Coordinator

8 hours ago

Naples, Florida, United States PNC Full time
Job Summary

PNC is seeking a highly skilled Digital Marketing Coordinator to join our team. As a Digital Marketing Coordinator, you will play a key role in developing and implementing digital marketing strategies to drive online traffic, customer engagement, and revenue growth.

Key Responsibilities
  • Strategy Development: Develop and implement strategies aligned with overall business objectives.
  • Digital Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO, PPC, social media, email marketing, and display advertising.
  • SEO and SEM: Develop and implement strategies to improve organic search rankings and manage pay-per-click advertising campaigns to maximize ROI.
  • Content Strategy: Collaborate with the Content Marketing Specialist to develop and promote high-quality content that drives engagement and conversions.
  • Website Optimization: Ensure the company's website is optimized for UX, conversion rate optimization (CRO), and search engine visibility. Implement A/B testing and other techniques.
  • Analytics and Reporting: Use web analytics tools to track, analyze, and report on performance. Provide insights and recommendations based on data analysis to improve marketing effectiveness.
  • Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Vendor Management: Manage relationships with external digital marketing agencies, freelancers, and technology vendors to supplement internal resources and capabilities.
  • Cross-Functional Collaboration: Work closely with other marketing teams, sales, product, and customer success to ensure alignment and support for digital marketing initiatives.
  • Conversion Strategy: Develop and implement CRO strategies to improve the performance of digital marketing campaigns and increase conversion rates across all channels.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 0-1 year of professional experience in digital marketing.
  • Skills: Business acumen, business data analysis, collaborating, decision making and critical thinking, effective communications, effectiveness measurement, marketing function, marketing systems.
What We Offer

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage, dental and vision options, employee and spouse/child life insurance, short and long-term disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement account, back-up child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance, including select programs fully paid, a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave, up to 11 paid holidays each year, 8 occasional absence days each year, unless otherwise required by law, between 15 to 25 vacation days each year, depending on career level.

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