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Senior Marketing Strategist, Linga

2 months ago

Naples, Florida, United States The PNC Financial Services Group, Inc Full time
Position Overview

At The PNC Financial Services Group, Inc., our workforce is our most significant differentiator and competitive edge in the markets we operate. We are committed to providing the best experience for our clients. Our collaborative environment fosters an inclusive culture where every employee feels valued, respected, and empowered to contribute to the organization's success. As a Senior Marketing Specialist within PNC's Linga division, you will be based in a dynamic work environment.

Key Responsibilities:
- Product Management: Ensure optimal performance, visual appeal, and configuration of products across various brands.
- Shopify Oversight: Manage the content of the online store and lead the technical team to keep the storefront current.
- Customer Relationship Management (CRM): Design and implement a comprehensive marketing strategy focused on customer retention, growth, and advocacy.
- Email Marketing: Create and oversee email marketing initiatives aimed at nurturing leads, engaging clients, and driving conversions. Ensure all communications align with brand standards and are optimized for effectiveness.
- Customer Engagement Initiatives: Develop and manage programs that encourage customer advocacy, including case studies, testimonials, and referrals.
- Internal Communications: Formulate and coordinate the internal communications strategy and updates for the Intranet.
- Campaign Management: Collaborate with marketing teams to plan, execute, and evaluate marketing campaigns, ensuring timely delivery, budget adherence, and performance targets are met.
- Performance Analysis: Create and maintain marketing performance dashboards and reports, providing insights and recommendations based on data analysis for ongoing improvement.
- Cross-Department Collaboration: Work closely with Sales, Product, IT, and other departments to ensure alignment and support for marketing operations initiatives.

Job Description:
  • Independently manages and implements defined marketing programs and initiatives.
  • Utilizes a strong understanding of existing marketing strategies to drive the execution of programs and initiatives.
  • Develops and executes complex marketing programs and strategies, which may include advertising, sales content, and internal communications. Proactively gathers and synthesizes data to identify trends and strategic implications.
  • Ensures all operational activities are executed within the established budget.
  • Adheres to established processes and protocols, coordinating with legal, compliance, finance, risk, and other key partners. Collaborates with agencies, third parties, and internal business partners to facilitate the development and execution of programs and initiatives.
Qualifications:

Successful candidates will demonstrate the necessary knowledge, skills, and abilities for this role. The following are required skills, competencies, work experience, education, and certifications:

Competencies:
Business Acumen, Data Analysis, Collaboration, Decision Making, Effective Communication, Performance Measurement, Marketing Expertise, Marketing Systems

Work Experience:
Typically requires a university/college degree with 2+ years of relevant professional experience. A comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree.

Education:
Bachelor's Degree

Certifications:
No Required Certifications

Licenses:
No Required Licenses

Benefits:

The PNC Financial Services Group, Inc. offers a comprehensive range of benefits to support your needs now and in the future. Depending on eligibility, options for full-time employees include medical/prescription drug coverage, dental and vision options, life insurance, short and long-term disability protection, 401(k) with company match, pension and stock purchase plans, dependent care reimbursement, and various paid time off options.

Equal Employment Opportunity (EEO):

The PNC Financial Services Group, Inc. provides equal employment opportunities to qualified individuals regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.