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Social Media Marketing Specialist

2 months ago

Naples, Florida, United States Dorona Full time

Social Media Marketing Specialist Job Overview:

Dorona is seeking a skilled and innovative Social Media Marketing Specialist to become a part of our dynamic team. In this position, you will play a crucial role in crafting and executing social media marketing initiatives aimed at enhancing brand visibility, engaging our target demographic, and driving traffic to our online platforms.

Key Responsibilities:
- Formulate and execute a comprehensive social media marketing plan that aligns with our overarching marketing objectives and business strategies.
- Oversee and enhance our social media profiles and overall online presence.
- Generate and curate captivating, pertinent content tailored for our social media channels.
- Design and implement social media advertising campaigns to promote our offerings.
- Track, assess, and report on social media performance metrics to refine strategies and improve outcomes.
- Collaborate with various departments, including marketing, design, and sales, to ensure unified messaging and branding across all platforms.
- Stay informed about the latest trends and best practices in social media marketing.

Qualifications:
- Demonstrated experience in a Social Media Marketing role or a similar capacity.
- Proficiency in social media management tools and platforms, such as Hootsuite, Buffer, or Sprout Social.
- Exceptional writing and communication abilities.
- Strong organizational and time management skills.
- Capability to work autonomously while also collaborating effectively with cross-functional teams.
- Willingness to work evenings or weekends for company-related events.
- Understanding of SEO, keyword research, and analytics.
- A creative approach and a genuine enthusiasm for social media marketing.

If you are a proactive, enthusiastic, and detail-oriented professional with a passion for social media marketing, we invite you to consider joining our team and contributing to the growth of our brand's online presence.

Please note that we are looking for an in-house team member and not a social media marketing agency.