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Senior Marketing Strategist, Linga

2 months ago

Naples, Florida, United States The PNC Financial Services Group, Inc Full time
Position Overview

At The PNC Financial Services Group, Inc., our workforce is our most significant differentiator and competitive edge in the markets we operate. We are all committed to providing the best experience for our clients. Each day, we collaborate to cultivate an inclusive workplace culture where all employees feel respected, valued, and have the opportunity to contribute to the company's success. As a Senior Marketing Specialist within PNC's Linga division, you will be based in a dynamic environment.

Key Responsibilities:
- Product Management: Ensure optimal performance, visual appeal, and configuration of products across various brands.
- Shopify Oversight: Direct the management of store content and coordinate with the technical team to keep the storefront current.
- Customer Relationship Management (CRM): Formulate and execute a comprehensive customer marketing strategy that aligns with the company's objectives for customer retention, growth, and advocacy.
- Email Marketing: Design and oversee email marketing initiatives to nurture leads, engage clients, and drive conversions. Ensure that email communications adhere to brand standards and are optimized for effectiveness.
- Customer Engagement Initiatives: Develop and manage a customer advocacy program to generate case studies, testimonials, and referrals. Encourage satisfied clients to share their success stories.
- Internal Communications: Create and manage the internal communications strategy and updates for the Intranet Marketing.
- Campaign Management: Collaborate with marketing teams to plan, execute, and assess marketing campaigns. Ensure campaigns are delivered on schedule, within budget, and meet performance benchmarks.
- Performance Analysis: Develop and maintain marketing performance dashboards and reports. Provide insights and recommendations based on data analysis to drive ongoing improvement.
- Cross-Department Collaboration: Work closely with Sales, Product, IT, and other departments to ensure alignment and support for marketing operations initiatives.

Job Description:
  • Independently implements and manages defined marketing programs and initiatives.
  • Utilizes a strong understanding of existing marketing strategies to drive the execution of programs and initiatives.
  • Develops and executes complex marketing programs and strategies that may encompass advertising, sales content, and internal communications. Proactively gathers and synthesizes data to identify trends and strategic implications.
  • Ensures all operational activities are conducted within the established budgetary framework.
  • Adheres to established processes and protocols, coordinating with legal, compliance, finance, risk, and other key partners. Collaborates with agencies, third parties, and internal business partners to coordinate the development and execution of programs and initiatives.
Qualifications:

Successful candidates must demonstrate the necessary knowledge, skills, and abilities for this role.

Competencies:
Business Acumen, Business Data Analysis, Collaboration, Decision Making and Critical Thinking, Effective Communication, Performance Measurement, Marketing Function, Marketing Systems

Work Experience:
Roles at this level typically require a university/college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job-specific certifications, and experience may be considered.

Education:
Bachelor's degree

Certifications:
No Required Certification(s)

Licenses:
No Required License(s)

Benefits:

The PNC Financial Services Group, Inc. offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage, dental and vision options; life insurance; short and long-term disability protection; 401(k) with company match, pension and stock purchase plans; dependent care reimbursement account; educational assistance, including select programs fully funded; and a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; paid holidays; occasional absence days; and vacation days based on career level and years of service.

Equal Employment Opportunity (EEO):

The PNC Financial Services Group, Inc. provides equal employment opportunity to qualified individuals regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.