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Head of Marketing Analytics

2 months ago

New York, New York, United States Raisin Full time
About the Role

We are seeking a highly analytical and self-motivated senior leader to join our team as the Head of Marketing Analytics & CRM. As a key member of our leadership team, you will be responsible for setting the vision and leading the strategy and execution for all marketing analytics and customer management activities.

Key Responsibilities
  • Develop a robust analytic framework to manage all our paid acquisitions and CRM performance efficiently.
  • Develop highly effective models for acquisition and customer management campaigns.
  • Build a data science team from the ground up.
  • Ensure that our marketing investments and channel mix are as efficient as possible and achieve monthly business objectives.
  • Drive analytic, strategic, and operational CRM activities in the U.S.
Requirements
  • 10+ years of experience in data science/marketing analytics.
  • CRM marketing experience with a proven track record of building and enhancing customer management programs.
  • Proven analytic ability with experience developing program and campaign level performance tracking tools and KPI frameworks.
  • 5+ years of team management experience.
  • Understanding of the US retail banking industry and the savings market.
About Us

Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom, and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.