Social Media Advertising Specialist

2 weeks ago

Denver, Colorado, United States GOBankingRates Full time
Job Overview

GOBankingRates is a premier platform focused on personal finance news and features, aimed at empowering visitors to achieve their financial aspirations.

Our content, which ranges from money-saving tips to investment strategies, is frequently highlighted in leading media outlets such as MSN, Yahoo, FOX Business, CNBC, Business Insider, and USA Today. We excel in linking consumers with financial institutions and products tailored to their specific needs.

Role Highlights
We are on the lookout for a creative and analytical thinker to become a part of our expanding Paid Media Team as a Social Media Advertising Specialist. This position is pivotal in crafting and executing strategies to enhance performance, reach, and customer acquisition through self-service paid social media platforms (e.g., Facebook/Instagram, TikTok, LinkedIn, Reddit) to meet our revenue and profit objectives. The ideal candidate is adaptable, enthusiastic about paid media, and possesses a robust background in data-driven decision-making. This role operates independently and reports directly to the VP of Digital Media.

Key Responsibilities

  • Design and execute scalable paid social media campaign strategies for our listicle/advertorial and Financial Planning categories across major social platforms.
  • Oversee monthly paid media budgets to achieve revenue and gross profit margin (GPM) targets.
  • Provide insights and implement strategies for pricing, ad copy, campaign structuring, targeting, creative, and inventory management.
  • Navigate compliance and targeting regulations to effectively promote offers.
  • Manage comprehensive paid social campaigns, including budget allocation, bidding, performance analysis, and optimization to ensure KPIs are met.
  • Stay updated with the latest trends and features on leading social media platforms.
  • Exhibit proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  • Effectively communicate reporting, results, strategic initiatives, and growth opportunities to the team.
  • Utilize data to inform decisions and actions aimed at scaling revenue and GPM.
  • Collaborate with cross-functional teams, including product, design, content, and analytics, to enhance channel performance.

Qualifications

  • A minimum of 5 years of extensive experience with major social media platforms, managing monthly ad expenditures exceeding $100k, preferably within the financial sector.
  • Experience in managing content arbitration and/or advertorial-style campaigns with significant media budgets.
  • Understanding of direct marketing creative best practices and experience in optimizing for campaign performance.
  • Proven track record of creating and managing social media and various marketing channels from inception to completion.
  • Expertise in managing paid social algorithms and leveraging technical solutions for impactful results.
  • Strong analytical capabilities with experience in data analysis, attribution, ads implementation, and platform integration.
  • Experience in strategy development, problem-solving, and results communication.
  • Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.

Compensation and Benefits

The salary for this position ranges from $90,000 to $120,000 annually, based on job-related knowledge, skills, experience, and location.

  • Competitive salary with excellent growth opportunities; we take pride in having a team that embodies leadership, initiative, creativity, and passion.
  • Comprehensive medical, dental, and vision plans with substantial employer contributions.
  • Paid maternity and paternity leave programs.
  • Paid vacation, sick days, and holidays.
  • Company funding for external classes and conferences to enhance your skills.
  • Contribution to student loan debt payments after the first year of employment.
  • 401(k) plan - employees can start contributing immediately, with GOBankingRates matching contributions up to 4% of your salary after the first year.

Work Environment
We prioritize the safety, balance, and connection of our team in the evolving work landscape. Our commitment includes providing the best resources and tools to navigate this new virtual environment.

  • Our teams are currently working remotely, with options for office work available if needed.
  • We utilize various tools to maintain connectivity across North America (JIRA, Trello, Slack, Zoom, and more).
  • To foster community engagement, we hold virtual team-building events regularly.
  • For wellness, we offer weekly virtual fitness classes such as yoga.
  • Our team members engage in socially distanced philanthropic events quarterly to support local communities.
  • We are dedicated to consistent and transparent communication to keep everyone informed and engaged.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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