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Head of Social and Performance Marketing

2 months ago

Denver, Colorado, United States Empower Media Full time

Position: Director - Social, Performance Marketing

DEPARTMENT: Investment - Performance Marketing

REPORTS TO: VP, Performance Marketing

About Empower Media

Empower Media stands as the largest woman-owned media agency in the United States. We cultivate proactive partnerships with our clients, embracing the philosophy of "What If". Our approach challenges conventional thinking and reveals new avenues for growth through our proprietary technology. We strategically position brands in captivating environments, engaging consumers' hearts, minds, and wallets. Our mission is to deliver immediate results while fostering deeper, long-lasting consumer connections that propel our clients' businesses forward. We believe that achieving success today is just the beginning; our vision is to secure a dominant position for tomorrow, driven by a mindset of Grow Fearlessly.

ROLE OBJECTIVE: To take responsibility and accountability for enhancing the paid social performance marketing initiatives for the agency's clientele, reporting on campaign insights and opportunities, optimizing campaigns, and spearheading departmental initiatives while mentoring and guiding the broader social team.

PRIMARY RESPONSIBILITIES:

  • Lead the development and execution of strategic social initiatives for clients.
  • Collaborate across various paid social marketing management platforms.
  • Focus on platforms such as Meta Business, Pinterest, Snapchat, TikTok, LinkedIn, X, among others.
  • Design and implement social strategic initiatives within these platforms.
  • Oversee and execute campaigns, including managing paid social accounts and analytics.
  • Track campaign performance and ensure metrics are monitored accurately, including pacing and budget adjustments.
  • Communicate results and recommendations across teams to enhance campaign effectiveness.
  • Engage directly with clients regarding campaign performance, opportunities, and strategic initiatives.
  • Work with internal teams to optimize budgets and maximize digital campaign performance through A-B testing and innovative strategies.
  • Create and develop presentation materials for client meetings.
  • Collaborate with vendor partners (Meta, Snapchat, TikTok, etc.) to enhance campaigns and deliver best-in-class solutions.

ESSENTIAL COMPETENCIES:

  • A minimum of 6 years of experience in managing social campaigns.
  • Proficient in presenting information effectively in both individual and group settings.
  • Exceptional oral and written communication skills.
  • Strong strategic thinking capabilities.
  • Ability to read, comprehend, and draft instructions, correspondence, and memos.
  • Experience in team management.

KEY PERFORMANCE INDICATORS:

  • Achieving client objectives and KPIs through digital performance campaigns.
  • Optimizing campaigns and translating results for internal and external stakeholders.
  • Delivering strategic presentations outlining digital recommendations and anticipated outcomes.
  • Ensuring high quality and timely delivery of digital campaigns.
  • Advocating for and educating peers and staff.