Digital Marketing Specialist
1 week ago
Best Practice Media is a leading digital marketing agency that delivers world-class solutions to its clients. We are seeking a talented Digital Marketing Specialist to join our team and take charge of our clients' paid social campaigns.
Key Responsibilities- Develop, implement, and optimize paid social campaigns across various platforms, with a primary focus on META (Facebook / Instagram) ads.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for improvement.
- Perform A/B testing and experiment with different campaign strategies to drive continuous improvement.
- Stay updated on industry trends, best practices, and platform updates to ensure our campaigns remain competitive and effective.
- Collaborate with cross-functional teams, including design, content, and analytics, to align paid social efforts with overall marketing objectives.
- Provide regular reports and updates to clients on campaign performance and optimization efforts.
- Proven experience managing paid social campaigns, with a strong emphasis on META (Facebook / Instagram).
- Proficiency in META; META Blueprint certification is a plus.
- Familiarity with TikTok, Pinterest, LinkedIn, Twitter, and other paid social platforms is highly desirable.
- Strong analytical skills and the ability to interpret data to drive decision-making and optimization strategies.
- Excellent communication skills, with the ability to effectively present findings and recommendations to both internal teams and clients.
- Detail-oriented mindset with a passion for staying up-to-date on the latest trends and technologies in paid social advertising.
- Ability to multitask, prioritize workload, and thrive in a fast-paced, deadline-driven environment.
- Competitive salary.
- Qualified Small Employer Health Reimbursement Arrangement (QSEHRA) to cover healthcare.
- Flexible work hours, remote work, and unlimited paid time off (PTO).
- Opportunities for professional development and career growth.
- A collaborative and supportive work environment with a talented team of digital marketing professionals.
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