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Social Media Advertising Strategist

2 months ago

Denver, Colorado, United States STAPHAUS Full time

About STAPHAUS

STAPHAUS is a comprehensive digital marketing agency dedicated to the furniture and design sector, along with B2B services. We pride ourselves on collaborating closely with our clients to gain a profound understanding of their operations.

We are in search of a full-time Social Media Advertising Strategist who possesses a strategic mindset to assist in expanding our clients' businesses on a global scale. If you are eager to engage hands-on and help international companies revolutionize their approach to digital marketing, we would be delighted to connect with you.

Your Profile

You are curious, analytical, detail-oriented, and passionate about learning how businesses function. You thrive on managing multiple projects simultaneously, enjoy experimenting with new ideas, and are invigorated by challenges. As a data-driven growth marketing expert, you have experience either in-house or at an agency managing diverse budgets. Your expertise lies in paid channels and performance measurement. You are comfortable discussing marketing strategies with clients.

Your Responsibilities

  • Quickly evaluate, forecast, propose, and implement paid social initiatives and campaigns that generate e-commerce sales and leads for our clients.
  • Oversee the daily management of paid social campaigns.
  • Plan campaigns, set up creative briefs, ensure quality, conduct testing, measure/report results, and optimize across various social media platforms (Facebook, Instagram, LinkedIn, YouTube, Pinterest, etc.).
  • Develop and manage paid social media strategies, monitor budgets and forecasts, assess and enhance campaign effectiveness, and identify new growth opportunities.
  • Continuously formulate and test hypotheses and campaign variables to optimize advertising expenditure and enhance efficiency.
  • Create engaging social ad creatives and copy.
  • Assist in developing landing pages that drive conversions: ideation, structure, design elements, copy, optimization, and more.
  • Investigate trends and report on competitive market activities; stay updated with changes, trends, and innovative tactics in social media platforms; swiftly apply insights to campaigns.

Required Education & Experience

  • At least 5+ years of relevant experience.
  • Bachelor's degree in Marketing, Business, or a related field.
  • E-commerce experience is highly advantageous.
  • Experience managing a variety of paid social campaign budgets.
  • Experience running ads directly on their native platforms.
  • Experience in owning and reporting on key performance indicators to clients such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), etc.
  • In-depth knowledge of paid social advertising campaign management and optimization techniques.
  • Experience conducting clean A/B creative and audience tests.

Required Software Proficiency

  • Meta/FB Business Manager and related tools (Ad Manager, Partner Manager, Events, Automated Rules, Data Sources, Campaign Planner, etc.).
  • LinkedIn Campaign Manager.
  • Proficiency in Microsoft Excel for data management and advanced analysis and reporting functions.
  • Google Analytics.
  • Adobe Creative Suite, Figma, or other design tools.
  • Familiarity with G Suite, particularly Sheets and Slides.
  • Certifications: Meta Blueprint, Google Ads Search, Google Analytics.

Required Skills & Abilities

  • A self-motivated individual who is proactive and committed to achieving results.
  • No task is too large or too small; you instinctively do whatever it takes to support our clients in reaching their objectives.
  • Ability to prioritize tasks in a fast-paced environment.
  • You possess a keen eye for design and can collaborate with high-end, exclusive brands while adhering to strict brand guidelines.
  • Ability to generate, articulate, and present innovative ideas and strategies.
  • A knowledge or passion for the luxury furniture and design sector is a significant advantage.

What We Offer

STAPHAUS provides a comprehensive total rewards package, including competitive compensation, generous paid time off, medical and dental benefits, and performance-based bonuses.

STAPHAUS is an equal-opportunity employer, valuing diverse voices, backgrounds, and perspectives within our team. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other legally protected characteristics.