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Digital Marketing Specialist

2 months ago

Denver, Colorado, United States Best Practice Media Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Best Practice Media. As a Paid Social Campaign Manager, you will be responsible for developing and implementing paid social campaigns across various platforms, with a primary focus on META (Facebook / Instagram) ads.

Key Responsibilities:

  • Develop, implement, and optimize paid social campaigns to drive business growth and revenue.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for improvement.
  • Perform A/B testing and experiment with different campaign strategies to drive continuous improvement.
  • Stay updated on industry trends, best practices, and platform updates to ensure our campaigns remain competitive and effective.
  • Collaborate with cross-functional teams, including design, content, and analytics, to align paid social efforts with overall marketing objectives.
  • Provide regular reports and updates to clients on campaign performance and optimization efforts.

Requirements:

  • Proven experience managing paid social campaigns, with a strong emphasis on META (Facebook / Instagram).
  • Proficiency in META; META Blueprint certification is a plus.
  • Familiarity with TikTok, Pinterest, LinkedIn, Twitter, and other paid social platforms is highly desirable.
  • Strong analytical skills and the ability to interpret data to drive decision-making and optimization strategies.
  • Excellent communication skills, with the ability to effectively present findings and recommendations to both internal teams and clients.
  • Detail-oriented mindset with a passion for staying up-to-date on the latest trends and technologies in paid social advertising.
  • Ability to multitask, prioritize workload, and thrive in a fast-paced, deadline-driven environment.

What We Offer:

  • Competitive salary.
  • Qualified Small Employer Health Reimbursement Arrangement (QSEHRA) to cover healthcare.
  • Flexible work hours, remote work, and unlimited paid time off (PTO).
  • Opportunities for professional development and career growth.
  • A collaborative and supportive work environment with a talented team of digital marketing professionals.