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Head of Social Performance Marketing

2 months ago

Denver, Colorado, United States Empower Media Full time

Position: Director of Social Performance Marketing

Department: Investment - Performance Marketing

Reports To: VP of Performance Marketing

Location: Flexible

About Empower Media

Empower Media stands as the largest woman-owned media agency in the United States. We forge proactive partnerships with our clients, embracing the philosophy of "What If". Our mission is to challenge conventional thinking and discover new avenues for growth through our proprietary technology. We position brands in captivating environments, engaging consumers' hearts, minds, and wallets. Our focus is on delivering immediate results while fostering deeper, long-lasting consumer connections that propel our clients' businesses forward. We believe that success today is just the beginning; we strive to secure tomorrow through a mindset of fearless growth.

Purpose: To take responsibility and ownership in enhancing the paid social performance marketing initiatives for the agency's clientele, reporting on campaign insights and opportunities, optimizing campaigns, and driving departmental initiatives while mentoring and guiding the broader social team.

Core Responsibilities:

  • Lead the development and execution of strategic social initiatives for clients.
  • Collaborate across various paid social marketing management platforms.
  • Focus on platforms such as Meta Business, Pinterest, Snapchat, TikTok, LinkedIn, X, among others.
  • Design and implement strategic social initiatives within these platforms.
  • Oversee and execute campaigns, including management of paid social accounts and analytics.
  • Track campaign performance, ensuring metrics are monitored accurately, including pacing and budget adjustments.
  • Communicate results and recommendations across teams to enhance campaign effectiveness.
  • Engage directly with clients regarding campaign performance, opportunities, and strategic initiatives.
  • Work with internal teams to optimize budgets and maximize digital campaign performance through A-B testing and innovative strategies.
  • Create and develop presentation materials for client meetings.
  • Collaborate with vendor partners (Meta, Snapchat, TikTok, etc.) to enhance campaigns and deliver best-in-class solutions.

Core Competencies:

  • Minimum of 6 years of experience in managing social campaigns.
  • Proficient in presenting information effectively in both individual and group settings.
  • Exceptional oral and written communication skills.
  • Strong strategic thinking capabilities.
  • Ability to read, comprehend, and draft instructions, correspondence, and memos.
  • Experience in team management.

Key Performance Indicators:

  • Achieving client goals and KPIs through digital performance campaigns.
  • Optimizing campaigns and translating results for internal and external stakeholders.
  • Delivering strategic presentations outlining digital recommendations and anticipated outcomes.
  • Ensuring quality and timely delivery of digital campaigns.
  • Fostering peer and staff advocacy and education.