Senior Brand Marketing Manager

4 weeks ago


Minneapolis, Minnesota, United States Red Bull Full time
Job Description

As a Senior Brand Marketing Manager at Red Bull North America, you will play a key role in leading regional brand marketing efforts to win new consumers, increase product usage, and strengthen brand love.

Key Responsibilities
  • Develop and implement local marketing plans informed by consumer insights, demographics, and psychographics.
  • Leverage local sales data, usage statistics, and consumer insights to identify volume-driving product opportunities.
  • Build a local '360' marketing plan that increases brand awareness and product usage through occasions and choice.
  • Protect brand equity by ensuring all local brand/beverage efforts are implemented following national/global strategy and guidelines.
  • Collaborate with regional Sports, Culture, and Communications teams to improve the outcome of brand projects.
  • Develop appropriate, relevant, and measurable Brand Marketing goals for the region.
  • Leverage national programming to increase sales in regional retail accounts and create custom retail programming.
  • Manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient and responsible consumer collecting spends.
  • Help develop local advertising plans and implement them, ensuring Global and US standards are met.
Requirements
  • 7+ years of brand marketing experience.
  • Experience in consumer marketing and retail activation.
  • Knowledge of digital and social media.
  • Experience curating and implementing strategies in local markets.
  • Experience managing successful teams and growing talent.
  • Experience managing budgets and working with traditional and non-traditional brand marketing strategies.
  • Bachelor's degree or equivalent work experience.
  • Fluency in English, additional language skills an advantage.
Benefits
  • Comprehensive Medical, Dental, and Vision Plans.
  • 401k Match.
  • Family Leave.
  • PTO & Paid Holiday Schedule.
  • Pet, Legal, and Life Insurance.
  • Tuition Reimbursement.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.



  • Minneapolis, Minnesota, United States VITAL WorkLife Inc Full time

    About the RoleVITAL WorkLife Inc. is seeking a Senior Marketing Manager to lead our marketing efforts and drive brand awareness, generate leads, and foster strong client relationships. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives.Key...


  • Minneapolis, Minnesota, United States University of Minnesota Full time

    Job SummaryWe are seeking a highly skilled Senior Marketing Manager to join our team at the University of Minnesota. This is a 100% time, 12-month, Academic Professional and Administrative position.The successful candidate will be responsible for developing and implementing a comprehensive marketing and communications strategy that promotes our dynamic...


  • Minneapolis, Minnesota, United States Advantage Sales and Marketing, LLC Full time

    Business Manager, Own BrandsAt Advantage Sales and Marketing, LLC, we are seeking a highly skilled Business Manager to join our team. This role will be responsible for the overall management of a single account with limited categories and limited team functions or a key category or categories within a larger account in the brokerage business.Key...


  • Minneapolis, Minnesota, United States Chewy Full time

    At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike.Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver.We continue to think of outside-the-Chewy-box ways to delight, surprise, and...


  • Minneapolis, Minnesota, United States University of Minnesota Full time

    Job DescriptionThe University of Minnesota is seeking a highly skilled Marketing and Communications Senior Manager to join our team. This position is responsible for developing, implementing, and maintaining a comprehensive marketing and communications strategy that promotes our dynamic programs, compelling events, and innovative partnerships throughout the...


  • Minneapolis, Minnesota, United States Emerson Full time

    Job DescriptionWe are seeking a highly skilled Senior Marketing Manager, Growth Markets to join our team at Emerson. As a key member of our marketing team, you will be responsible for developing and executing targeted marketing strategies to drive growth and brand positioning in key industries.Key Responsibilities:Conduct market research to identify industry...

  • Marketing Coordinator

    4 weeks ago


    Minneapolis, Minnesota, United States Icreatives Full time

    About the JobA leading architecture and design company is seeking a Marketing Coordinator with marketing and graphic design skills to join their vibrant marketing team.The Marketing Coordinator plays a key role in weaving together captivating proposals that embody the company's brand.With guidance from the Graphic Design Manager, this role works closely with...


  • Minneapolis, Minnesota, United States Ameriprise Financial Full time

    Ameriprise Financial is seeking a Senior Manager, Direct to Consumer Marketing to lead cross-organizational direct-to-consumer projects and execute on business strategies, objectives, and deliverables.This role will work closely with business partners, vendors, and technology partners to develop, deliver, and support direct-to-consumer marketing capabilities...


  • Minneapolis, Minnesota, United States Ameriprise Financial Full time

    Ameriprise Financial Career OpportunityWe are seeking a highly skilled Senior Manager, Direct-to-Consumer Marketing to lead our cross-functional teams in executing business strategies and delivering exceptional results.Key Responsibilities:Translate and refine cross-functional business strategies into client-focused omni-channel marketing campaigns that...

  • Global Brand Manager

    3 weeks ago


    Minneapolis, Minnesota, United States Graco Full time

    Job SummaryGraco is seeking a skilled Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting messaging, and ensuring...

  • Global Brand Manager

    4 weeks ago


    Minneapolis, Minnesota, United States Graco Full time

    Job DescriptionGraco is seeking a highly skilled Global Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting...


  • Minneapolis, Minnesota, United States Barilla America Full time

    Job SummaryWe are seeking a highly motivated and experienced Associate Brand Manager to join our marketing team at Barilla America. As a key member of our team, you will be responsible for driving brand growth and developing marketing strategies to increase sales and market share.The ideal candidate will have a strong background in brand management,...


  • Minneapolis, Minnesota, United States Target Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Insights Manager to join our Marketing & Brand Insights (MBI) team at Target. As a champion for our current and future guests, you will inspire the organization to act in their best interest by leading the consumer research that helps Target Marketing and Merchandising seize valuable...


  • Minneapolis, Minnesota, United States EAC Product Development Solutions Full time

    Job Title: Senior Marketing RepresentativeJoin EAC Product Development Solutions as a Senior Marketing Representative and play a pivotal role in advancing our marketing initiatives in the designated Business Unit. This is a unique opportunity to execute impactful marketing campaigns, create engaging content, and deploy strategies to captivate and connect...


  • Minneapolis, Minnesota, United States Nordic Ware Full time

    Job Title: Senior Marketing Communications SpecialistWe are seeking a highly skilled Senior Marketing Communications Specialist to join our team at Nordic Ware. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and sales.Key Responsibilities:Develop and...


  • Minneapolis, Minnesota, United States Barilla America Full time

    Job Title: Associate Brand ManagerAt Barilla America, we're on a mission to bring consumers super tasty remakes of America's classic snacks with quality, simple ingredients. We're looking for an Associate Brand Manager to join our rockstar marketing team and play a key role in driving brand growth.Job PurposeThe Associate Brand Manager will be responsible...


  • Minneapolis, Minnesota, United States Anaplan Full time

    Anaplan is seeking a Senior Account-Based Marketing Manager & Digital Marketing Lead - AI to drive revenue growth by creating awareness and engagement for Anaplan solutions within target accounts.Key Responsibilities:Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV,...


  • Minneapolis, Minnesota, United States EAC Product Development Solutions Full time

    Job DescriptionEAC Product Development Solutions is a leading provider of product development solutions, and we are seeking a seasoned Senior Marketing Representative to join our team.The ideal candidate will have a proven track record of executing impactful marketing campaigns, creating engaging content, and deploying strategies to captivate and connect...


  • Minneapolis, Minnesota, United States Marketing Architects Full time

    ROLE SUMMARYWe're seeking a skilled Senior Analytics Manager to join our team at Marketing Architects. As a key member of our analytics team, you'll play a critical role in helping our clients design and measure TV & streaming campaigns. Your expertise in data analysis and strategy will drive business growth and inform multimillion-dollar advertising...


  • Minneapolis, Minnesota, United States Custom Search Full time

    Senior Upstream Product ManagerOur mid-sized medical device client is seeking a seasoned Senior Upstream Product Manager to join their Global Upstream Marketing team. As a key member of the team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.Your Key Responsibilities:Develop and...