Senior Marketing Manager

4 weeks ago


Minneapolis, Minnesota, United States Ameriprise Financial Full time

Ameriprise Financial is seeking a Senior Manager, Direct to Consumer Marketing to lead cross-organizational direct-to-consumer projects and execute on business strategies, objectives, and deliverables.

This role will work closely with business partners, vendors, and technology partners to develop, deliver, and support direct-to-consumer marketing capabilities in a highly matrixed, fast-paced environment.

The ideal candidate will have a broad knowledge of Direct to Consumer marketing strategies, capabilities, and technologies, as well as experience developing cross-channel marketing journeys.

Key responsibilities include translating and refining cross-functional business strategies into client-focused omni-channel marketing campaigns that drive business results, and effectively communicating and developing strong working relationships with key stakeholders.

The Senior Manager, Direct to Consumer Marketing will lead direct-to-consumer marketing projects from concept through launch, ensuring timelines, budgets, and commitments are developed, communicated, and met.

Required qualifications include a Bachelor's Degree or equivalent, 7-10 years of relevant experience, and excellent written and verbal communication skills.



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