Global Brand Manager

3 weeks ago


Minneapolis, Minnesota, United States Graco Full time
Job Summary

Graco is seeking a skilled Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting messaging, and ensuring global alignment with Graco's growth goals, purpose, vision, and values.

Key Responsibilities

- Create, implement, and manage brand strategy development and execution
- Provide business division and marketing communication advisory and support to effectively market the company's brands, businesses, and products
- Use expertise and influence to build brand advocacy for Graco's products and services and corporate brand through creative and consistent brand initiatives to support marketing strategies, increase brand awareness, and drive stakeholder engagement for each business unit
- Monitor and analyze market trends and competitors to identify opportunities for continued growth and evolution of brand strategies and tactics to support the business
- Develop and evolve the brand narrative and supporting messaging for various channels to reflect the company's vision, values, and purpose, ensuring it aligns with the brand voice and resonates with diverse audiences worldwide
- Work with business partners across the enterprise to ensure cohesive brand and product messaging, deliverables, and visual assets are integrated consistently across all consumer and B2B marketing and brand channels
- Establish a comprehensive brand resource library that includes brand guidelines, templates, images, videos, and tools to support consistent marketing and communication efforts across the company
- Identify, negotiate, and activate brand partnerships and sponsorships
- Establish and implement metrics for measuring the success of brand initiatives, including brand awareness, perception, and compliance
- Analyze brand performance data and provide recommendations for optimization to maintain a strong brand presence in all markets

Requirements

- Bachelor's degree in Marketing, Brand Management, Communications, or a related field
- 7+ years of experience in brand management, marketing, or a similar role, preferably within a global organization
- Strong knowledge of brand strategy, brand compliance, and marketing communications
- Proven ability to execute brand rollouts and develop brand resources across multiple regions with strong cross-functional leadership skills
- Excellent communication and training skills, with experience educating teams on brand standards and best practices
- Strong project management skills with the ability to handle multiple initiatives simultaneously
- Proven experience in influencing cross-functional teams, leadership, and external partners to build and maintain a strong corporate brand
- Ability to strategically align brand strategies and plans with key business growth goals and enablers
- Strong ability to prioritize the most critical and timely brand initiatives among constant competing and changing business needs
- Excellent client service skills, with demonstrated ability to collaborate on multiple projects simultaneously
- Demonstrated ability to stay current with industry brand trends and apply best practices to brand strategy
- Integrated experience in bringing brand strategies to life across corporate and product brand initiatives
- Ability to travel approximately 15% of time
  • Global Brand Manager

    4 weeks ago


    Minneapolis, Minnesota, United States Graco Full time

    Job DescriptionGraco is seeking a highly skilled Global Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting...


  • Minneapolis, Minnesota, United States Red Bull Full time

    Job DescriptionAs a Senior Brand Marketing Manager at Red Bull North America, you will play a key role in leading regional brand marketing efforts to win new consumers, increase product usage, and strengthen brand love.Key ResponsibilitiesDevelop and implement local marketing plans informed by consumer insights, demographics, and psychographics.Leverage...


  • Minneapolis, Minnesota, United States RSM Global Full time

    Job SummaryWe are seeking a highly skilled Tax Manager to join our Global Employer Services team. As a Tax Manager, you will be responsible for providing expert tax advice to our clients, ensuring compliance with tax laws and regulations, and managing tax-related projects.Key ResponsibilitiesProvide tax advice to clients on international tax matters,...


  • Minneapolis, Minnesota, United States Barilla America Full time

    Job SummaryWe are seeking a highly motivated and experienced Associate Brand Manager to join our marketing team at Barilla America. As a key member of our team, you will be responsible for driving brand growth and developing marketing strategies to increase sales and market share.The ideal candidate will have a strong background in brand management,...


  • Minneapolis, Minnesota, United States Advantage Solutions Full time

    Business Manager, Own Brands Job DescriptionAt Advantage Solutions, we are seeking a highly skilled Business Manager, Own Brands to join our team. As a Business Manager, Own Brands, you will be responsible for managing a single account with limited categories and team functions or a key category or categories within a larger account in the brokerage...


  • Minneapolis, Minnesota, United States Advantage Sales and Marketing, LLC Full time

    Business Manager, Own BrandsAt Advantage Sales and Marketing, LLC, we are seeking a highly skilled Business Manager to join our team. This role will be responsible for the overall management of a single account with limited categories and limited team functions or a key category or categories within a larger account in the brokerage business.Key...


  • Minneapolis, Minnesota, United States Advantage Solutions Full time

    Job Title: Business Manager, Own BrandsWe are seeking a highly skilled Business Manager to join our team. As a Business Manager, you will be responsible for managing a single account with limited categories and team functions or a key category within a larger account in the brokerage business.Key Responsibilities:Achieve budgeted goals for area of...


  • Minneapolis, Minnesota, United States DSJ Global Full time

    Job Title: Strategic Sourcing Director DSJ Global is seeking a highly experienced Strategic Sourcing Director to lead the development and execution of sourcing strategies for a wide range of ingredients.This role focuses on optimizing supplier relationships, driving cost efficiencies, and ensuring the highest quality standards while aligning with the...


  • Minneapolis, Minnesota, United States Chewy Full time

    At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike.Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver.We continue to think of outside-the-Chewy-box ways to delight, surprise, and...


  • Minneapolis, Minnesota, United States MARCOMM Full time

    Job SummaryThis is a 100% remote, 12-month contract position with potential for extension and conversion. The Brand Design Specialist will play a key role in advancing the Health Care company's global visual brand identity.As a key contributor to the Corporate Marketing and Communications Team, this position will support the enterprise through design and...


  • Minneapolis, Minnesota, United States Advantage Solutions Full time

    Business Manager, Own BrandsWe are seeking a dynamic Business Manager to join our team. As a Business Manager, you will be responsible for the overall management of a single account with limited categories and limited team functions or a key category or categories within a larger account in the brokerage business.This role will have responsibilities within...


  • Minneapolis, Minnesota, United States Gravity Global Full time

    Job Title: Senior Paid Search StrategistGravity Global is a leading marketing consultancy that works with complex brands in complex markets. We are a full-service, integrated brand-to-demand marketing consultancy.We are seeking a Senior Paid Search Strategist to develop and execute paid search campaigns that achieve our clients' marketing goals. The ideal...


  • Minneapolis, Minnesota, United States Marcomm Inc Full time

    Job OverviewMarcomm Inc. is seeking a highly skilled Brand Design Specialist to join our Corporate Marketing and Communications Team. As a key contributor, you will play a pivotal role in advancing our global visual brand identity through design and consultation services.The successful candidate will be responsible for creating compelling packaging artwork,...

  • Product Manager

    3 weeks ago


    Minneapolis, Minnesota, United States Vertiv Full time

    Job SummaryThe Product Manager, Global IT Racks & Containment, is responsible for gathering and analyzing customer needs, evaluating market and regulatory trends, and developing new product roadmaps and strategy. This role leads presales support and works collaboratively with others to drive profitable growth and innovation.This position is responsible for...


  • Minneapolis, Minnesota, United States FedEx Full time

    Job Summary:We are seeking a highly skilled Global International Account Manager to join our team at FedEx. The successful candidate will be responsible for developing commercial strategy for our largest and most complex customers, focusing on international opportunities.Key Responsibilities:Partner with the primary Global WWAM to develop commercial strategy...

  • Product Manager

    3 weeks ago


    Minneapolis, Minnesota, United States Vertiv Full time

    Job SummaryThe Product Manager, Global IT Racks & Containment, is responsible for gathering and analyzing customer needs, evaluating market and regulatory trends, developing new product roadmaps and strategy, leading presales support, and working collaboratively with others to drive profitable growth and innovation.Key ResponsibilitiesResponsibility for the...


  • Minneapolis, Minnesota, United States VITAL WorkLife Inc Full time

    About the RoleVITAL WorkLife Inc. is seeking a Senior Marketing Manager to lead our marketing efforts and drive brand awareness, generate leads, and foster strong client relationships. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives.Key...


  • Minneapolis, Minnesota, United States M&T Bank Full time

    Job SummaryThis role is responsible for managing client relationships and daily administration of assigned Global Capital Markets (GCM) accounts that may have significant complexity and risk. The successful candidate will serve as the main point of contact with the client and internal and external service partners to follow short and long-term strategies to...


  • Minneapolis, Minnesota, United States Wilmington Trust Full time

    Job Summary:As a Global Capital Markets Special Accounts Manager III at Wilmington Trust, you will lead all aspects of complex and high-risk issues associated with distressed or defaulted accounts across the Global Capital Markets business. Your expertise will be instrumental in identifying and mitigating risks, managing litigation and bankruptcy efforts,...


  • Minneapolis, Minnesota, United States Padagis LLC Full time

    Job Title: Global Trade Relations ManagerPadagis LLC is seeking a highly skilled Global Trade Relations Manager to oversee international trade operations into the US market, ensuring compliance with trade laws and customs regulations. The ideal candidate will have excellent communication skills and a deep understanding of international trade regulations.Key...