Senior Marketing Insights Manager

4 weeks ago

Minneapolis, Minnesota, United States Target Full time
About the Role

We are seeking a highly skilled Senior Marketing Insights Manager to join our Marketing & Brand Insights (MBI) team at Target. As a champion for our current and future guests, you will inspire the organization to act in their best interest by leading the consumer research that helps Target Marketing and Merchandising seize valuable opportunities.

Key Responsibilities
  • Lead complex qualitative and quantitative insights projects in partnership with outside research agencies and internal partners.
  • Scope and recommend the optimal research and interpretation design to diagnose and address strategic problems.
  • Collaborate with agency partners to leverage a full range of insight-generating tools.
  • Synthesize various data resources and translate insights into actionable directions to guide strategy development.
  • Communicate compelling stories and insights in a clear and engaging way.
  • Lead the design and execution of experiential learning sessions that inspire partners to act.
  • Manage the overall project timeline, budget, and agency billing.
Requirements
  • Four-year degree or equivalent experience.
  • 6+ years of consumer insights experience.
  • 4+ years of experience in marketing measurement and research.
  • Strong quantitative research experience (advanced analytics experience a plus but not required).
  • Excellent analytical, decision-making, project management, and communication skills.
  • Strong conceptual skills and the ability to translate concepts into consumer research methodologies and tools.
  • Ability to assimilate information quickly and accurately with a track record of success in dealing effectively with complex projects.
  • Ability to synthesize and clearly communicate highly complex findings to focus on critical issues and actionable opportunities.
  • Embraces change and is comfortable with ambiguity.
  • Growth mindset.
  • Ability to build strong relationships with partners.
About You

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team, and tasks require for that day.

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out.

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