Senior Marketing Manager

4 weeks ago


Minneapolis, Minnesota, United States VITAL WorkLife Inc Full time
About the Role

VITAL WorkLife Inc. is seeking a Senior Marketing Manager to lead our marketing efforts and drive brand awareness, generate leads, and foster strong client relationships. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives.

Key Responsibilities
  • Develop and implement strategic marketing plans to enhance brand awareness and recognition among target audiences.
  • Drive brand awareness through a diverse range of marketing channels, including public relations, conferences, events, paid media, SEO, social media, partner marketing, webinars, and other channels.
  • Develop and deploy all content, including solution and resources collateral, launch materials, case studies, asset libraries, and content calendars, to support client engagement, lead generation, and nurturing.
  • Act as a collaborative partner with all external agencies, fostering strong relationships and ensuring seamless communication and alignment on campaign objectives and strategies.
  • Ensure all marketing, sales, and external communications are consistent with the brand identity and messaging.
Requirements
  • Bachelor's degree in marketing, communications, or related degree.
  • Minimum of 10 years in marketing with at least 3 years of experience leading a team.
  • Expertise in HubSpot CRM Platform.
  • Fluency in web analytics tools, social media applications, digital monitoring platforms, marketing automation, client relationship management, and business development tools.
  • Experience with customer engagement marketing.


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