Senior Marketing Representative
3 weeks ago
EAC Product Development Solutions is a leading provider of product development solutions, and we are seeking a seasoned Senior Marketing Representative to join our team.
The ideal candidate will have a proven track record of executing impactful marketing campaigns, creating engaging content, and deploying strategies to captivate and connect with target audiences. This role involves collaborating with cross-functional teams to devise and implement marketing plans that support business objectives, stimulate growth, and foster knowledge-sharing and collaboration within the team.
Responsibilities:
- Develop and execute marketing campaigns to promote our business unit and improve lead nurturing across multiple channels, including email, social media, digital advertising, and content marketing.
- Collaborate with sales teams to ensure innovation and optimization of campaigns which align with the company's goals, attract customers in the market, and support the customer journey including the development of sales enablement materials to support the sales process.
- Conduct market research and analysis to identify target audiences, trends, and competitive landscape.
- Manage and optimize marketing campaigns from concept to execution, tracking, analyzing, and reporting on performance.
- Monitor the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging.
- Assist in creating materials, presentations, and sales collateral to increase brand awareness.
- Collaborate with internal teams to ensure alignment and consistency across all marketing efforts.
- Maintain knowledge and understanding of industry trends, best practices, and emerging technologies in marketing, and share knowledge and insight with the broader team.
Qualifications:
- Bachelor's Degree in Marketing, Business, or related field preferred.
- 5+ years' experience in content creation, strategic marketing, product marketing, or related position.
- Strong analytical skills, ability to measure success of the campaign, be creative, and have a “think outside the box” mentality.
- Must be available to attend promotional events which may require working outside of normal business hours as needed.
- Must have excellent verbal, written, and interpersonal communication skills.
Additional Information:
EAC Product Development Solutions offers a competitive compensation package, including an annual salary of $67,000, as well as a comprehensive benefits package, including medical and dental insurance, employer-paid short-term disability, and 401(k) plan.
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