Global Brand Manager

3 days ago

Minneapolis, Minnesota, United States Graco Full time
Job Description

Graco is seeking a highly skilled Global Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting messaging, and ensuring global alignment with Graco's growth goals, purpose, vision, and values.

Key Responsibilities
  • Create, implement, and manage brand strategy development and execution
  • Provide business division and marketing communication advisory and support to effectively market the company's brands, businesses, and products
  • Use expertise and influence to build brand advocacy for Graco's products and services and corporate brand through creative and consistent brand initiatives to support marketing strategies, increase brand awareness, and drive stakeholder engagement for each business unit
  • Monitor and analyze market trends and competitors to identify opportunities for continued growth and evolution of brand strategies and tactics to support the business
  • Develop and evolve the brand narrative and supporting messaging for various channels to reflect the company's vision, values, and purpose, ensuring it aligns with the brand voice and resonates with diverse audiences worldwide
  • Work with business partners across the enterprise to ensure cohesive brand and product messaging, deliverables, and visual assets are integrated consistently across all consumer and B2B marketing and brand channels
  • Establish a comprehensive brand resource library that includes brand guidelines, templates, images, videos, and tools to support consistent marketing and communication efforts across the company
  • Identify, negotiate, and activate brand partnerships and sponsorships
  • Establish and implement metrics for measuring the success of brand initiatives, including brand awareness, perception, and compliance
  • Analyze brand performance data and provide recommendations for optimization to maintain a strong brand presence in all markets
Requirements
  • Bachelor's degree in Marketing, Brand Management, Communications, or a related field
  • 7+ years of experience in brand management, marketing, or a similar role, preferably within a global organization
  • Strong knowledge of brand strategy, brand compliance, and marketing communications
  • Proven ability to execute brand rollouts and develop brand resources across multiple regions with strong cross-functional leadership skills
  • Excellent communication and training skills, with experience educating teams on brand standards and best practices
  • Strong project management skills with the ability to handle multiple initiatives simultaneously
  • Proven experience in influencing cross-functional teams, leadership, and external partners to build and maintain a strong corporate brand
  • Ability to strategically align brand strategies and plans with key business growth goals and enablers
  • Strong ability to prioritize the most critical and timely brand initiatives among constant competing and changing business needs
  • Excellent client service skills, with demonstrated ability to collaborate on multiple projects simultaneously
  • Demonstrated ability to stay current with industry brand trends and apply best practices to brand strategy
  • Integrated experience in bringing brand strategies to life across corporate and product brand initiatives
  • Ability to travel approximately 15% of time

  • Senior Manager, Global Creative Director

    4 days ago

    Minneapolis, Minnesota, United States Graco Full time

    Job Title: Senior Manager, Global Creative DirectorGraco is a leading manufacturer of premium equipment for various industries. We are seeking a highly skilled Senior Manager, Global Creative Director to lead our global design and branding efforts.Key Responsibilities:Develop and execute a comprehensive global creative design strategy that aligns with the...

  • Senior Brand Marketing Manager

    3 days ago

    Minneapolis, Minnesota, United States Red Bull Full time

    Job DescriptionAs a Senior Brand Marketing Manager at Red Bull North America, you will play a key role in leading regional brand marketing efforts to win new consumers, increase product usage, and strengthen brand love.Key ResponsibilitiesDevelop and implement local marketing plans informed by consumer insights, demographics, and psychographics.Leverage...

  • Senior Brand Marketing Manager

    4 days ago

    Minneapolis, Minnesota, United States Red Bull Full time

    Job DescriptionAs a Senior Brand Marketing Manager at Red Bull North America, you will lead regional brand marketing efforts to win new consumers, increase product usage, and strengthen brand love.Key ResponsibilitiesDevelop beverage marketing plans informed by insights and coach teams of Brand Marketing Managers towards outstanding execution.Be the eyes,...

  • Senior Brand Marketing Manager

    4 weeks ago

    Minneapolis, Minnesota, United States Red Bull North America Full time

    Job Title: Sr. Manager, Brand MarketingJob Summary:We are seeking a highly experienced Sr. Manager, Brand Marketing to lead our regional brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing beverage marketing plans that drive consumer engagement and brand love.About the Role:You will report to...

  • Senior Brand Marketing Manager

    4 weeks ago

    Minneapolis, Minnesota, United States Red Bull North America Full time

    Job Title: Sr. Manager, Brand MarketingJob Summary:We are seeking a highly experienced Sr. Manager, Brand Marketing to lead our regional brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing beverage marketing plans that drive consumer engagement and brand love.About the Role:You will report to...

  • Associate Brand Manager

    4 days ago

    Minneapolis, Minnesota, United States Barilla America Full time

    Job Title: Associate Brand ManagerAt Barilla America, we're on a mission to bring consumers the best natural food options. We're seeking an Associate Brand Manager to join our marketing team and drive brand growth.Job PurposeThe Associate Brand Manager will assist in managing our core brand portfolio to drive profitable growth and generate brand excitement....

  • Brand Management Director

    4 weeks ago

    Minneapolis, Minnesota, United States DUKE CANNON SUPPLY CO Full time

    {"Job Title": "Brand Management Director", "Job Overview": "Duke Cannon Supply Co. is a growth-oriented CPG company that operates with an entrepreneurial mindset. We are seeking a Brand Management Director to develop and implement comprehensive brand strategies to establish brand identity, increase market presence, and drive sustainable, long-term growth.",...

  • Supply Chain Quality Manager

    4 days ago

    Minneapolis, Minnesota, United States DSJ Global Full time

    Supplier Quality ManagerDSJ Global is seeking an experienced Supplier Quality Manager to join their team in Minneapolis, MN. This pivotal role will empower you with responsibility for maintaining supplier standards that keep us ahead of industry regulations.Key Responsibilities:Spearhead compliance improvement programs to ensure adherence to FDA regulations...

  • Associate Brand Manager

    3 weeks ago

    Minneapolis, Minnesota, United States Barilla America Full time

    Job Title: Associate Brand ManagerAt Barilla America, we're on a mission to bring consumers super tasty remakes of America's classic snacks with quality, simple ingredients. We're looking for an Associate Brand Manager to join our rockstar marketing team and play a key role in driving brand growth.Job PurposeThe Associate Brand Manager will be responsible...

  • Associate Brand Manager

    4 weeks ago

    Minneapolis, Minnesota, United States Barilla Full time

    {"Job Title": "Associate Brand Manager", "Job Description": "Job SummaryWe are seeking an Associate Brand Manager to join our marketing team and contribute to the growth of our brand portfolio. The successful candidate will be responsible for assisting in the management of our core brand portfolio, driving profitable growth, and generating brand...

  • Global Professional Relations Product Manager

    4 days ago

    Minneapolis, Minnesota, United States Abbott Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.With a presence in over 160 countries, our 114,000 colleagues...

  • Associate Brand Manager

    4 days ago

    Minneapolis, Minnesota, United States Barilla Full time

    {"Job Title": "Associate Brand Manager", "Job Description": "Job SummaryWe are seeking a highly motivated and detail-oriented Associate Brand Manager to join our marketing team at Barilla. As a key member of our team, you will be responsible for assisting in the management of our core brand portfolio to drive profitable growth and generate brand...

  • Global Professional Relations Product Manager

    7 days ago

    Minneapolis, Minnesota, United States Abbott Laboratories company Full time

    Job OpportunityAbbott Laboratories is seeking a highly skilled Global Professional Relations Product Manager to join our team. As a key member of our commercial organization, you will play a critical role in expanding our strategic plan to support the commercialization of our structural heart products.Key ResponsibilitiesDevelop and facilitate training...

  • Global Capital Markets Relationship Manager III

    3 weeks ago

    Minneapolis, Minnesota, United States M&T Bank Full time

    Job SummaryWe are seeking a highly skilled and experienced Global Capital Markets Relationship Manager III to join our team at M&T Bank. As a key member of our Global Capital Markets team, you will be responsible for managing client relationships and daily administration of assigned Global Capital Markets accounts. This role requires a strong understanding...

  • Client Relationship Manager

    2 months ago

    Minneapolis, Minnesota, United States Gravity Global Full time

    Job OverviewGravity Global stands as a premier marketing consultancy, recognized globally for its expertise in managing brands within intricate markets. Our approach is anchored in strategy, innovation, technology, data, and creativity, enabling us to craft marketing programs that significantly enhance growth for our clients.With a robust presence across the...

  • Business Manager, Own Brands

    1 week ago

    Minneapolis, Minnesota, United States Advantage Sales and Marketing, LLC Full time

    Business Manager, Own BrandsAt Advantage Sales and Marketing, LLC, we are seeking a highly skilled Business Manager, Own Brands to join our team. This role will be responsible for the overall management of a single account with limited categories and limited team functions or a key category or categories within a larger account in the brokerage business.Key...

  • Business Manager, Own Brands

    2 days ago

    Minneapolis, Minnesota, United States Advantage Sales and Marketing, LLC Full time

    Business Manager, Own BrandsAt Advantage Sales and Marketing, LLC, we are seeking a highly skilled Business Manager to join our team. This role will be responsible for the overall management of a single account with limited categories and limited team functions or a key category or categories within a larger account in the brokerage business.Key...

  • Store Manager

    4 weeks ago

    Minneapolis, Minnesota, United States The Normal Brand Full time

    Job OverviewThe Normal Brand is a dynamic apparel company with a strong presence in the US market. We're seeking a highly motivated and experienced Store Manager to lead our team in Mall of America.Key ResponsibilitiesDrive sales growth and customer satisfaction through effective team leadership and customer engagement.Manage store operations, including...

  • Senior Director, Category Brand Management Private Brands Leader

    2 days ago

    Minneapolis, Minnesota, United States Chewy Full time

    At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike.Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver.We continue to think of outside-the-Chewy-box ways to delight, surprise, and...

  • Brand Design Specialist

    5 hours ago

    Minneapolis, Minnesota, United States MARCOMM Full time

    Job SummaryThis is a 100% remote, 12-month contract position with potential for extension and conversion. The Brand Design Specialist will play a key role in advancing the Health Care company's global visual brand identity.As a key contributor to the Corporate Marketing and Communications Team, this position will support the enterprise through design and...