Global Brand Manager

4 weeks ago

Minneapolis, Minnesota, United States Graco Full time
Job Description

Graco is seeking a highly skilled Global Brand Manager to lead the implementation and management of our new global brand strategy. This role will be responsible for creating and evolving the brand strategy, developing essential brand standards and resources, establishing brand partnerships, creating the brand narrative and supporting messaging, and ensuring global alignment with Graco's growth goals, purpose, vision, and values.

Key Responsibilities
  • Create, implement, and manage brand strategy development and execution
  • Provide business division and marketing communication advisory and support to effectively market the company's brands, businesses, and products
  • Use expertise and influence to build brand advocacy for Graco's products and services and corporate brand through creative and consistent brand initiatives to support marketing strategies, increase brand awareness, and drive stakeholder engagement for each business unit
  • Monitor and analyze market trends and competitors to identify opportunities for continued growth and evolution of brand strategies and tactics to support the business
  • Develop and evolve the brand narrative and supporting messaging for various channels to reflect the company's vision, values, and purpose, ensuring it aligns with the brand voice and resonates with diverse audiences worldwide
  • Work with business partners across the enterprise to ensure cohesive brand and product messaging, deliverables, and visual assets are integrated consistently across all consumer and B2B marketing and brand channels
  • Establish a comprehensive brand resource library that includes brand guidelines, templates, images, videos, and tools to support consistent marketing and communication efforts across the company
  • Identify, negotiate, and activate brand partnerships and sponsorships
  • Establish and implement metrics for measuring the success of brand initiatives, including brand awareness, perception, and compliance
  • Analyze brand performance data and provide recommendations for optimization to maintain a strong brand presence in all markets
Requirements
  • Bachelor's degree in Marketing, Brand Management, Communications, or a related field
  • 7+ years of experience in brand management, marketing, or a similar role, preferably within a global organization
  • Strong knowledge of brand strategy, brand compliance, and marketing communications
  • Proven ability to execute brand rollouts and develop brand resources across multiple regions with strong cross-functional leadership skills
  • Excellent communication and training skills, with experience educating teams on brand standards and best practices
  • Strong project management skills with the ability to handle multiple initiatives simultaneously
  • Proven experience in influencing cross-functional teams, leadership, and external partners to build and maintain a strong corporate brand
  • Ability to strategically align brand strategies and plans with key business growth goals and enablers
  • Strong ability to prioritize the most critical and timely brand initiatives among constant competing and changing business needs
  • Excellent client service skills, with demonstrated ability to collaborate on multiple projects simultaneously
  • Demonstrated ability to stay current with industry brand trends and apply best practices to brand strategy
  • Integrated experience in bringing brand strategies to life across corporate and product brand initiatives
  • Ability to travel approximately 15% of time

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