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Senior Marketing Manager, Direct-to-Consumer
1 month ago
We are seeking a highly skilled Senior Manager, Direct-to-Consumer Marketing to lead our cross-functional teams in executing business strategies and delivering exceptional results.
Key Responsibilities:- Translate and refine cross-functional business strategies into client-focused omni-channel marketing campaigns that drive business results.
- Effectively communicate and develop strong working relationships with key stakeholders, including business partners, legal, compliance, content, brand/advertising, technology, product, and sales.
- Lead direct-to-consumer marketing projects from concept through launch, working cross-organizationally and with external vendors.
- Ensure timelines, budgets, and commitments are developed, communicated, and met while providing exceptional communication to team members, leaders, and stakeholders.
- Work closely with or lead business partners, creative agencies, project managers, content providers, analytics, and technical leads to evaluate multiple courses of action on a project and assess impact on targeted deliverables.
- Bachelor's Degree or equivalent.
- 7-10 years of relevant experience in Direct-to-Consumer marketing strategies, capabilities, and technologies.
- Broad knowledge of email, mobile, and direct mail marketing best practices.
- Experience developing cross-channel marketing journeys.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.