Senior Marketing Communications Specialist

4 weeks ago


Minneapolis, Minnesota, United States Nordic Ware Full time
Job Title: Senior Marketing Communications Specialist

We are seeking a highly skilled Senior Marketing Communications Specialist to join our team at Nordic Ware. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and sales.

Key Responsibilities:
  • Develop and execute marketing campaigns across multiple channels, including email, social media, and digital advertising.
  • Collaborate with cross-functional teams to create compelling content, including product descriptions, marketing messaging, and brand guidelines.
  • Optimize our e-commerce platform and website content for search engines to improve organic traffic and sales.
  • Work with our sales and marketing teams to develop and implement omnichannel marketing strategies to drive brand performance.
  • Stay up-to-date with industry trends and competitor activities to inform merchandising strategies and identify opportunities for growth.
Requirements:
  • 5+ years of experience in a similar role with a consumer brand, retailer, or manufacturer.
  • Excellent verbal, written, and interpersonal communication skills with the ability to present ideas and messages clearly.
  • Proficiency in Microsoft products, GA4, and experience in BigCommerce, Canva, MailChimp, or other mail services.
  • Strong skills in SEO analysis and implementation of strategy.
  • Experience in crafting email campaigns and omnichannel marketing strategies for a consumer brand.
About Us:

Nordic Ware is a leading manufacturer of high-quality and innovative kitchenware products. We strive to offer attentive service that exceeds our customers' expectations, produce environmentally sound products, and provide a safe and rewarding work experience for our employees.

We recognize that a growing return on our efforts and investments is essential to maintain our leadership position. We are committed to ethical conduct in all matters and to earning the trust and confidence of our customers, suppliers, employees, and our community.

Nordic Ware is an Equal Opportunity Employer.



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