Senior Account-Based Marketing Manager

3 weeks ago

Minneapolis, Minnesota, United States Anaplan Full time

Anaplan is seeking a Senior Account-Based Marketing Manager & Digital Marketing Lead - AI to drive revenue growth by creating awareness and engagement for Anaplan solutions within target accounts.


Key Responsibilities:
  • Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships.
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators and industry pain points, and tailor messaging to resonate with decision-makers.
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance.
  • Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
  • Monitor and report campaign performance with granular tracking across relevant channel KPIs, with a focus on ABM and pipeline metrics.

Requirements:
  • Bachelor's degree in Business, Marketing, or a related field.
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details, while providing roll-up reporting to senior management.
  • Experience managing outsourced marketing agencies for creative, video, and web/SEO support.
  • Ability to manage multiple projects simultaneously with strong attention to detail.
  • Collaborative and flexible with a growth mindset that values what gets done and how the work gets done.
  • Familiarity with Demandbase, Salesforce, and Workfront.

Anaplan's Commitment to Diversity, Equity, Inclusion, and Belonging:
Anaplan is committed to building a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and empowered to succeed. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect that makes people unique. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment.

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