Global Media Analytics Manager
1 day ago
Lenovo is a global technology leader, ranked #248 in the Fortune Global 500, serving millions of customers every day in 180 markets. We're committed to delivering Smarter Technology for All, with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices, infrastructure, software, solutions, and services.
Job SummaryWe're seeking a highly skilled Media Analytics Manager to join our Global Media COE team. As a key member of our team, you'll be responsible for advancing our understanding of campaign performance and customers' full journey engagement with Lenovo.
Key Responsibilities:- Develop and manage a learning agenda, conduct A/B testing, and identify opportunities to improve media performance.
- Represent the Global Media COE in discussions about measurement, performance, and learning with marketing and other functions.
- Ensure consistent global performance views using our global KPI framework and reporting dashboards.
- Examine strengths and weaknesses within campaigns and along the journey, identify root drivers, and make recommendations to narrow exit paths and keep more people on a path toward Lenovo.
- Identify major learning territories, develop hypotheses, approaches, and roadmaps for pursuit.
- Brief marketing, media, and agencies on test objectives, methodology, requirements, and timing.
- Effectively assess outcomes of experiments and identify opportunities to lift, shift, and adapt across additional markets, audience segments, or initiatives.
- Generate case studies to be shared with stakeholders at all levels, across business groups, and geos.
- Help leverage our 1P customer data across commercial and consumer business units.
- Ensure new learnings are appropriately applied across business groups and geos.
- 4+ years' experience in measurement and analysis, related to marketing and media.
- Heavy digital experience - display, audio, video, social, search.
- Experience working within a very large, fast-moving organization with many internal and external stakeholders.
- Exceptional analytical, problem-solving, critical thinking, and data visualization skills.
- Multi-tasking, prioritizing, and managing time.
- Strong verbal/written communication.
- Taxonomy implementation.
- Marketing/media metrics across a full array of channels and tactics.
- Data visualization platforms (Tableau, Power BI, Domo, etc.).
- Site tagging: ad server floodlights, media/data partner pixels, etc.
- Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.
- Ideally, Adobe Audience Manager.
- Survey-based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.).
- Marketing and media mix analyses.
- Attribution methodologies.
We offer a competitive salary range of $90,000-$110,000, plus bonus and/or commissions. Our benefits package includes [insert benefits].
Equal Opportunity Employer:We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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