Senior Manager, Consumer Insights and Analytics
2 days ago
Fresh, a global company headquartered in New York, is seeking a highly skilled Senior Manager, Consumer Insights and Analytics to join our team. As a key member of our Global Consumer Insights and Analytics team, you will play a critical role in influencing strategic priorities by translating consumer complexities into actionable insights.
Key Responsibilities- Champion consumer centricity at Fresh by ensuring relevant insights are disseminated in an easily understood and accessible way across the business.
- Lead research and insights studies to influence and support Fresh's strategic priorities.
- Develop, execute, and analyze output from primary research projects that center around the consumer, including segmentation, brand equity studies, category understanding exploratories, communication testing, social listening, CX, UX, management of proprietary consumer panels, and strategic initiative studies.
- Measure and report the effectiveness of advertising, marketing, and communications strategies.
- Play a critical role in audience/consumer target development.
- Manage insight creation in concert with other team members and across many data sources (both internal and external).
- Synthesize disparate data into impactful, data-backed recommendations that are executive-ready and effectively communicate an objective, evidence-based perspective through crisp storytelling.
- 8+ years of experience in consumer insights.
- Bachelor's degree in Marketing, Statistics, Economics, Analytics, Finance, or Psychology (Master's degree preferred).
- Expertise in leading the design and execution of primary research across methodologies and fundamentals, including qualitative and quantitative research methods.
- Ability to solve for business objectives using a wide range of research methods, including consumer segmentation, surveys, focus groups, ethnographies, digital communities, IDIs, social listening, VoC, UX testing, and more.
- Proven project management skills and ability to execute multiple competing workstreams and manage stakeholders effectively.
- Strong written and verbal communication skills, with the ability to tell compelling, clear, and concise stories with data.
- Experience working with syndicated sales data, such as NPD, and ability to design best-in-class reporting to drive actionability.
- Ability to leverage internal, syndicated, and proprietary sources to analyze and translate data into clear, impactful, and actionable insights and business recommendations.
- Comprehensive paid time off, including floating holidays and summer Fridays.
- Two fully-remote weeks throughout the year to encourage flexibility, plus additional holiday weeks remote.
- Fertility services, maternity and newborn support, adoption and surrogacy assistance, including cryopreservation when part of fertility treatment.
- Paid parental leave (inclusive of maternity, paternity, adoption, surrogacy) at eligibility.
- Travel and lodging for those who can't access care.
- Back-up dependent care and tutoring.
- Fresh and LVMH 'perks' and discounts, including in-store discounts and gratis, LVMH group friends and family sales, pre-tax commuter benefits, and more.
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state, or local laws.
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