Mid Market Business Development Representative
1 day ago
We are seeking a highly motivated and results-driven Business Development Representative to join our Mid Market sales organization. As a Business Development Representative, you will be responsible for identifying, engaging, and qualifying potential leads, nurturing meaningful relationships, and setting the stage for productive meetings with our sales team.
Key Responsibilities- Conduct in-depth research to identify high-potential Mid Market clients who can benefit from our QuickBooks solutions
- Leverage various channels, including online research, social media, industry events, and professional networks, to uncover new opportunities
- Qualify leads based on predefined criteria, assessing their fit and readiness for our offerings
- Develop and execute targeted outbound prospecting campaigns, utilizing cold calling, personalized email outreach, and other creative techniques to engage decision-makers
- Initiate meaningful conversations with key stakeholders in Mid Market organizations, establishing trust and credibility
- Demonstrate active listening skills to uncover prospects' unique pain points, challenges, and business objectives related to financial management and accounting
- Build and maintain strong relationships through regular communication, value-added interactions, and a consultative approach
- Coordinate and schedule high-impact meetings and product demonstrations for our sales team, ensuring seamless handoffs and well-prepared prospects
- Work closely with the sales team to ensure a smooth and efficient lead handoff process, providing comprehensive background information and context
- Assist in the development of customized proposals, presentations, and value propositions tailored to the unique needs of Mid Market QuickBooks prospects
- Diligently track and update lead statuses, interactions, and outcomes in our CRM system, maintaining accurate and up-to-date records
- Stay abreast of industry trends, competitor activities, and Market dynamics specifically relevant to the Mid Market segment and QuickBooks landscape
- Gather and synthesize valuable insights to inform strategic decision-making for our Marketing, product, and sales teams
- Contribute to the development of targeted messaging, value propositions, and go-to-Market strategies for the Mid Market QuickBooks segment
- Bachelor's degree in Business, Marketing, or a related field preferred
- Relevant experience in sales, lead generation, or business development, particularly in the Mid Market segment, is a strong asset
- 2-5 years of experience in sales or as a Business Development Representative
- Exceptional communication skills, with the ability to articulate value propositions persuasively and build rapport with diverse stakeholders
- Strong interpersonal skills, with a talent for establishing and nurturing professional relationships based on trust, empathy, and mutual respect
- Self-motivated and results-driven, with a proactive mindset and a relentless focus on achieving goals and driving revenue growth
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and a keen understanding of lead tracking and management best practices
- Proven ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and embracing new challenges with enthusiasm
- Curiosity and a continuous learning mindset, staying updated on industry trends, customer needs, and emerging opportunities in the Mid Market QuickBooks space
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