Senior Manager, Brand Strategy Analytics

4 days ago


Los Angeles, California, United States AbbVie Full time
About the Role

We are seeking a highly skilled Senior Manager, Brand Strategy Analytics to join our team at AbbVie. As a key member of our Marketing Analytics and Business Insights function, you will play a critical role in supporting our US organization by providing analytic leadership and integrating marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.

Key Responsibilities
  • Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.
  • Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution.
  • Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
  • Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue.
  • Conduct national and sub-national analysis and integrate findings with multiple stakeholders.
  • Supervise external analytic suppliers to ensure timely and high-quality project execution.
  • Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance.
  • Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
  • Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
Requirements
  • Bachelor's Degree required.
  • 4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
  • Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Demonstrates strong project management skills and ability to multi-task.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • Command of the following software programs (PowerPoint, Excel, Access).
Preferred Requirements
  • Master's Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis.
  • Previous Pharmaceutical experience.
  • SQL/Dataiku.


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