Brand Strategist

4 days ago


Los Angeles, California, United States BlueTriton Brands Full time
Job Description

We are seeking a highly skilled Brand Manager to join our team at BlueTriton Brands. This role will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy.

Key Responsibilities
  • Develop and execute annual marketing plans that address all aspects of the marketing mix, including packaging, renovation plan and launch, pricing, promotion, market research, advertising, and media.
  • Drive cross-functional teams to develop and execute key business initiatives, ranging from new items, renovations, and driving demand initiatives.
  • Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.
  • Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders.
  • Manage the brand P&L and budget and work closely with financial co-pilot to report to senior management on an ongoing basis.
  • Manage portfolio initiatives for the regional spring water team, including but not limited to pack renovations, special packs, partner activation, etc.
Qualifications
  • Minimum 5 years' experience in Brand Management, preferably for Consumer Packaged Goods/Beverage industries. Agency or client side.
  • Brand Quarterback: Experience developing brands, managing agency partners, and brand planning (commercialization, budgeting & forecasting).
  • Leadership skills: Ability to effectively interface at all levels.
  • Effective Communicator: Concise written and verbal communication skills.
  • Problem Solver: Creative thinker with strategic and analytical skills.
  • Bias for action: Ability to take initiative, develop, and seek out creative and innovative ideas.
  • Solid Marketing Fundamentals. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources.
  • Innovative thinker: Experience in bringing products and/or campaigns to life with limited resources (financial and people).
  • Local knowledge: Strong understanding of the West Coast/California market and consumer/cultural dynamics.
  • Experience first: MBA not mandatory.


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