Social Media Advertising Manager

1 week ago


Grand Blanc, Michigan, United States Acuity Talent Acquisition Full time
Position Overview: Paid Social Manager

Acuity Talent Acquisition is a prominent digital marketing firm focused on performance-driven strategies in the online insurance lead generation sector. With over a decade of experience, we excel in acquiring clients for insurance and financial service partners through diverse channels, including paid search, direct response television, organic search, and social media. As a leading online insurance advertiser, our mission is to assist consumers in locating the most appropriate insurance and financial products through our flagship brands and beyond.

Key Responsibilities
  • Design and implement effective paid social media campaigns across platforms such as Facebook, Instagram, Twitter, TikTok, and others.
  • Oversee campaign budgets to achieve financial objectives.
  • Develop precise targeting strategies to engage the intended audience.
  • Evaluate and analyze campaign performance for continuous improvement.
  • Work collaboratively with creative teams to enhance advertisement units and overall campaign success.
  • Keep abreast of the latest trends in paid social media to ensure campaign effectiveness.
  • Partner with cross-functional teams to maintain a cohesive customer acquisition strategy across digital platforms.
Qualifications
  • Minimum of 7 years of experience in Paid Social, particularly in lead generation and performance marketing.
  • Expertise in platforms such as Facebook, Instagram, Twitter, and TikTok.
  • Proficient in ad copywriting, targeting methodologies, and campaign oversight.
  • Strong understanding of paid media key performance indicators and website analytics.
  • Exceptional communication, teamwork, and project management abilities.
  • Detail-oriented with the capacity to excel in a dynamic environment.
  • A bachelor's degree in Marketing, Communications, or a related discipline is preferred.


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