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Social Media Advertising Specialist

2 months ago

Grand Blanc, Michigan, United States Acuity Talent Acquisition Full time
Position Overview: Paid Social Manager

Acuity Talent Acquisition is a prominent digital marketing firm focused on performance-driven strategies in the online insurance lead generation sector. With over a decade of experience, we excel in customer acquisition for insurance and financial service partners through diverse channels, including paid search, direct response television, organic search, and social media platforms. As a leading online insurance advertiser, our mission is to assist consumers in finding the most appropriate insurance and financial solutions through our flagship brands and beyond.

Key Responsibilities
  • Design and implement high-impact paid social media campaigns across platforms such as Facebook, Instagram, Twitter, TikTok, and others.
  • Oversee campaign budgets to achieve financial objectives.
  • Develop effective audience targeting strategies to optimize reach.
  • Continuously monitor and assess campaign performance for ongoing improvement.
  • Work collaboratively with creative teams to enhance advertising units and overall campaign success.
  • Stay informed on the latest trends in paid social media to ensure campaign effectiveness.
  • Coordinate with cross-functional teams to maintain a cohesive customer acquisition strategy across all digital channels.
Qualifications
  • Minimum of 7 years of experience in Paid Social with a focus on lead generation and performance marketing.
  • Expertise in social media platforms including Facebook, Instagram, Twitter, and TikTok.
  • Proficient in ad copywriting, audience targeting, and campaign management.
  • Strong understanding of paid media key performance indicators and website analytics.
  • Exceptional communication, teamwork, and project management abilities.
  • Detail-oriented with the capacity to excel in a dynamic work environment.
  • A bachelor's degree in Marketing, Communications, or a related discipline is preferred.