Digital Marketing Specialist
2 months ago
Hart Medical Equipment is seeking a highly skilled Digital Marketing Specialist to drive ecommerce growth and optimize digital marketing efforts. As a key member of our team, you will be responsible for enhancing our digital presence, developing high-quality marketing collateral, and identifying new opportunities to support overall company growth initiatives.
Key Responsibilities- Enhance Ecommerce Growth
- Optimize SEO and manage paid search campaigns to increase online visibility and drive sales.
- Design and implement targeted social media and email marketing initiatives to engage customers and promote products.
- Develop and oversee print and direct mail campaigns to complement digital marketing efforts.
- Develop and Optimize Marketing Collateral
- Create and schedule email campaigns aimed at driving ecommerce revenue.
- Maintain and update product pages, including imagery and descriptions.
- Build and optimize landing pages for promotions, categories, and partnerships.
- Collaborate with Cross-Functional Teams
- Work closely with vendors and print shops to produce high-quality marketing collateral.
- Collaborate with internal stakeholders to develop and implement marketing strategies.
- Measure and Analyze Performance
- Analyze web traffic metrics and report on key performance indicators (KPIs).
- Recommend strategies to improve digital presence and drive ecommerce growth.
- Education and Experience
- High school diploma or general education degree (GED) required.
- A degree in business, technology, and/or marketing related field preferred.
- Skills and Abilities
- Excellent interpersonal, written, and verbal communication skills.
- Good knowledge of the DME industry, services, and operations preferred.
- Ability to multi-task, prioritize, and delegate.
- Customer service orientation.
- Must be organized.
- Self-motivated.
- Ability to work in a fast-paced environment.
- Technical Proficiencies
- PPC management.
- Email marketing.
- Social media marketing.
- Web analytics.
- Graphic design software (Adobe Creative Suite/Canva).
- Landing page and website development.
- Direct mail and print production.
- Windows 10.
- Microsoft Office.
- Basic PC/desktop support.
- Language Skills
- Proficient English (verbal, written).
- Mathematical Skills
- Ability to add, subtract, multiply, and divide in all units of measure using a calculator.
- Analytical and Problem-Solving Ability
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations.
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