Digital Marketing Specialist

2 months ago


Grand Blanc, Michigan, United States Hart Medical Equipment Full time
Job Summary

Hart Medical Equipment is seeking a highly skilled Digital Marketing Specialist to drive ecommerce growth and optimize digital marketing efforts. As a key member of our team, you will be responsible for enhancing our digital presence, developing high-quality marketing collateral, and identifying new opportunities to support overall company growth initiatives.

Key Responsibilities
  • Enhance Ecommerce Growth
    • Optimize SEO and manage paid search campaigns to increase online visibility and drive sales.
    • Design and implement targeted social media and email marketing initiatives to engage customers and promote products.
    • Develop and oversee print and direct mail campaigns to complement digital marketing efforts.
  • Develop and Optimize Marketing Collateral
    • Create and schedule email campaigns aimed at driving ecommerce revenue.
    • Maintain and update product pages, including imagery and descriptions.
    • Build and optimize landing pages for promotions, categories, and partnerships.
  • Collaborate with Cross-Functional Teams
    • Work closely with vendors and print shops to produce high-quality marketing collateral.
    • Collaborate with internal stakeholders to develop and implement marketing strategies.
  • Measure and Analyze Performance
    • Analyze web traffic metrics and report on key performance indicators (KPIs).
    • Recommend strategies to improve digital presence and drive ecommerce growth.
Requirements
  • Education and Experience
    • High school diploma or general education degree (GED) required.
    • A degree in business, technology, and/or marketing related field preferred.
  • Skills and Abilities
    • Excellent interpersonal, written, and verbal communication skills.
    • Good knowledge of the DME industry, services, and operations preferred.
    • Ability to multi-task, prioritize, and delegate.
    • Customer service orientation.
    • Must be organized.
    • Self-motivated.
    • Ability to work in a fast-paced environment.
  • Technical Proficiencies
    • PPC management.
    • Email marketing.
    • Social media marketing.
    • Web analytics.
    • Graphic design software (Adobe Creative Suite/Canva).
    • Landing page and website development.
    • Direct mail and print production.
    • Windows 10.
    • Microsoft Office.
    • Basic PC/desktop support.
  • Language Skills
    • Proficient English (verbal, written).
  • Mathematical Skills
    • Ability to add, subtract, multiply, and divide in all units of measure using a calculator.
  • Analytical and Problem-Solving Ability
    • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
    • Ability to deal with problems involving several concrete variables in standardized situations.


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