Regional Sales Manager

4 weeks ago


Brea, California, United States Carel Usa Llc Full time
Job Summary

The Regional Sales Manager will be responsible for marketing and selling CAREL's innovative and energy-efficient solutions for humidification and evaporative cooling through our manufacturers' representative network.

The ideal candidate will have a strong background in the HVAC industry with experience involving humidification systems and applications.

  • Develop and implement marketing strategies to promote CAREL's products and services.
  • Manage a network of manufacturers' representatives and establish effective goals and hold them accountable for reaching sales quotas.
  • Educate the territory on the importance of humidification and understand the different technologies available and what are the advantages of each.
  • Engage with contractors to build strong business relationships and create repeat business in the market.
  • Work with facilities managers and end-users to understand their needs and challenges and position CAREL as a positive solution.
  • Lead generation activities through regional and local trade shows to support growth in sales and create CAREL brand awareness in the region.
  • Provide technical and commercial product training to customers.
  • Provide sales and technical support to customers.
  • Prepare visit reports and input into the database.
  • Gather information to determine market characteristics, perform market-share analysis, and sales analysis.
  • Assist in analysis of present and potential markets for new or existing products or services.
  • Assist in planning marketing strategies and objectives.
  • Support with various marketing activities including direct mail, letters, catalogs, and trade shows.

The successful candidate will have outstanding communication skills, be capable of planning targeted sales calls in an organized and effective manner, and have a technical aptitude and working knowledge of psychrometrics.

The candidate must possess a 4-year technical degree or adequate business development/territory manager experience in related industries and with an engineered products highlight.

Computer literacy and competencies in all of the following Microsoft products are required: PowerPoint, Excel, Word, Publisher, and Outlook.



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