Social Media Strategy Manager
2 weeks ago
About NASCAR:
At NASCAR, we pride ourselves on fostering a community of dedicated individuals who are passionate about our sport and committed to its growth.
Position Overview:
The Manager of Social Media Platforms will play a pivotal role in our Charlotte, North Carolina office, overseeing the daily planning, execution, and management of NASCAR's owned social media channels.
Key Responsibilities:
- Develop and implement comprehensive content strategies across various social media platforms, including Instagram, TikTok, Facebook, X, Threads, and Snapchat.
- Monitor social media trends and discussions, ensuring NASCAR's active participation and timely responses.
- Collaborate with internal teams such as Creative Design, Productions, and Editorial to produce engaging content.
- Ensure high standards of copywriting and factual accuracy across all social media communications.
- Manage weekend content strategies, including live coverage of NASCAR national series races.
- Create and oversee social media campaigns that align with business objectives and drive engagement.
- Advocate for NASCAR Social when liaising with external stakeholders, including teams and sponsors.
- Stay updated on emerging trends and tools in the social media landscape.
- Utilize analytics to enhance the effectiveness of social media campaigns.
Travel Requirements:
Willingness to travel up to 10%, including weekends.
Qualifications:
- Bachelor's degree from an accredited institution and a minimum of five years of experience in social media management and engagement.
- Exceptional presentation skills and the ability to communicate effectively with diverse audiences.
- Proficiency in social media content management tools and Adobe Creative Suite.
- Strong writing skills and a deep understanding of social media dynamics.
- Proven experience in developing and executing strategic communication plans.
- Ability to work flexible hours, including nights and weekends.
Diversity Commitment:
NASCAR is dedicated to creating a diverse workplace where all employees feel valued and empowered. We are an Equal Opportunity Employer and welcome applicants from all backgrounds.
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