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B2B Content Strategy Manager

2 months ago

Charlotte, North Carolina, United States MSIGHTS Full time
Position Overview: B2B Content Marketing Manager

About MSIGHTS

Founded in 2004, MSIGHTS is dedicated to empowering enterprise marketers by enhancing the value of their media through improved management of marketing and data operations. Our platform consolidates various data sources into clean, harmonized datasets, ensuring that the data is ready for insightful analysis and reporting. The MSIGHTS Platform integrates effortlessly with existing marketing technology stacks to deliver:

  • Comprehensive Performance Management - linking media budgeting and planning with results to assess performance against established KPIs.
  • Continuous Digital Accountability - providing real-time insights into media delivery to eliminate inefficiencies.
  • In-House Media Management / Data Operations - optimizing media data management for internal teams and partner organizations.
  • Taxonomy Governance - overseeing URL and Campaign taxonomy to enhance data quality and facilitate downstream analytics.
Core Values of MSIGHTS
  • Empower Clients to Succeed
  • Take Ownership of Every Process
  • Deliver on Commitments
  • Support Colleagues
  • Exhibit Expertise
Key Responsibilities:
  • Create B2B content including whitepapers, blogs, webinars, and social media posts to engage targeted audiences.
  • Serve as the strategic storyteller to represent the MSIGHTS brand voice and distinguish our offerings in the marketplace.
  • Collaborate across departments to develop and execute a content strategy that aligns with lead generation objectives.
  • Evaluate content performance and provide data-driven insights for improvement.
Leadership Focus Areas:
  • Stay informed on industry content trends and generate innovative concepts to engage our audience.
  • Identify opportunities from industry developments and leverage them to highlight the advantages of our software platform.
  • Exhibit self-motivation, a goal-oriented approach, and the ability to customize content for varied audiences.
  • Curate diverse content types such as email templates, whitepapers, and webinars for different stakeholders.
Qualifications:
  • At least 3 years of experience in B2B content marketing, ideally within the software or technology industry.
  • Self-motivated individual eager to understand how our platform can assist marketers in making informed decisions.
  • Exceptional written and verbal communication skills, with proficiency in PowerPoint, LinkedIn, and CRM tools.
  • Detail-oriented with a strong commitment to quality in a dynamic global environment.
  • Comfortable with remote work arrangements.