Paid Social Media Marketing Specialist

6 days ago


Charlotte, North Carolina, United States LendingTree Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager - Paid Social to join our team at LendingTree. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive paid social media strategy to drive profitable leads and revenue growth.

Key Responsibilities
  • Develop and Execute Paid Social Media Strategy: Create and implement a data-driven paid social media strategy to achieve business objectives, including lead generation, conversion, and revenue growth.
  • Manage Paid Social Media Campaigns: Oversee the daily management of paid social media campaigns, including budgeting, bidding, and ad optimization to ensure maximum ROI.
  • Optimize and Improve Campaign Performance: Analyze campaign data to identify areas for improvement and implement changes to optimize campaign performance, including ad creative, targeting, and bidding strategies.
  • Collaborate with Cross-Functional Teams: Work closely with the creative team to develop compelling ad creative, and with the data analytics team to track and measure campaign performance.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest paid social media trends, best practices, and platform updates to ensure our campaigns are always optimized and effective.
Requirements
  • 3-5 years of experience in managing and scaling paid social media campaigns
  • Proven track record of driving profitable leads and revenue growth through paid social media campaigns
  • Strong analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects
  • Excellent communication and collaboration skills
What We Offer
  • Competitive salary and bonus structure
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • Opportunities for professional growth and development


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