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B2B Content Strategy Manager

2 months ago

Charlotte, North Carolina, United States MSIGHTS Full time
Position Overview: B2B Content Marketing Manager

About MSIGHTS

Founded in 2004, MSIGHTS is dedicated to empowering enterprise marketers by enhancing the value of their media through improved control over marketing and data operations. Our platform consolidates various data sources into cleansed, harmonized datasets, ensuring that data is ready for thorough analysis and reporting. The MSIGHTS Platform integrates seamlessly with existing marketing technology stacks to deliver:

  • Comprehensive Performance Management - linking media budgeting and planning with results to evaluate performance against established KPIs.
  • Continuous Digital Accountability - providing real-time insights into media delivery to eradicate inefficiencies.
  • In-House Media Management / Data Operations - optimizing media data management for internal teams and partner organizations.
  • Taxonomy Governance - overseeing URL and Campaign taxonomy to enhance data quality and downstream analytics.
Core Values of MSIGHTS
  • Empower Clients to Succeed
  • Take Ownership of Every Process
  • Commit to Integrity
  • Support Team Collaboration
  • Exhibit Expertise
Key Responsibilities:
  • Create B2B content including whitepapers, blogs, webinars, and social media posts aimed at engaging target audiences.
  • Serve as the strategic storyteller to represent the MSIGHTS brand voice and distinguish our offerings in the marketplace.
  • Work collaboratively across departments to develop and execute a content strategy that aligns with lead generation objectives.
  • Evaluate content performance to provide insights based on data-driven analysis.
Leadership Focus Areas:
  • Stay informed on market content trends and generate creative ideas to engage our audience effectively.
  • Identify opportunities from industry developments and leverage them to highlight the advantages of our software platform.
  • Exhibit self-motivation, a goal-oriented approach, and the ability to customize content for varied audiences.
  • Curate diverse content types such as email templates, whitepapers, and webinars for different stakeholders.
Qualifications:
  • At least 3 years of experience in B2B content marketing, ideally within the software or technology industry.
  • Self-motivated individual eager to understand how our platform supports marketers in making informed decisions.
  • Exceptional written and verbal communication skills, with proficiency in PowerPoint, LinkedIn, and CRM systems.
  • Detail-oriented with a strong commitment to delivering quality work in a dynamic global environment.
  • Comfortable with remote work arrangements.