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Social Media Influencer Strategy Manager
2 months ago
Prenetics is a pioneering health technology company committed to enhancing wellness and fitness through innovative solutions and strategic marketing initiatives.
Position OverviewWe are seeking a talented Social Media Influencer Strategy Manager to join our vibrant marketing department. The successful candidate will take charge of influencer engagement strategies, fostering robust partnerships with key influencers, and implementing targeted campaigns to elevate brand visibility and interaction across digital channels.
Core Responsibilities:
- Identify, onboard, and cultivate relationships with influencers who resonate with our brand ethos
- Design and implement influencer marketing strategies, encompassing content development and performance assessment
- Collaborate with influencers to produce genuine and captivating content
- Embed influencer initiatives within the broader digital marketing framework
- Manage social media channels and drive community interaction
- Evaluate and interpret campaign performance data to refine future approaches
- Work alongside cross-departmental teams to maintain unified brand communication
- Keep abreast of market trends and competitor movements
- Ensure adherence to legal standards and brand protection protocols
Qualifications:
- 2-5 years of experience in influencer marketing or similar domains
- Proficient in overseeing comprehensive influencer campaigns
- Demonstrated knowledge of digital marketing and social media platforms
- Active content creator with a keen interest in health and wellness
- Exceptional communication, negotiation, and project management abilities
- Creative and strategic thinker
- Analytical skills with the capacity to extract actionable insights
- Proven success in establishing and maintaining relationships
- Bachelor's degree in Marketing, Communications, Business, or a related discipline