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Sales Manager for Automotive Media Solutions
2 months ago
Join the SilverBack Advertising Team
Company Overview
SilverBack Advertising is a comprehensive advertising agency boasting over 35 years of collective experience in the industry. We specialize in tailored media strategies and personalized account management, providing our clients with the expertise, resources, and adaptability necessary for effective advertising. Our cutting-edge tools and knowledge empower clients to have a formidable ally in their marketing endeavors.
Position Overview
We are actively seeking a full-time SALES MANAGER to excel in outside sales within the automotive sector. This role is crucial for generating new business prospects and nurturing client relationships. The ideal candidate will possess a robust understanding of automotive dealerships and demonstrate proficiency in both acquiring new clients and enhancing existing accounts.
Key Responsibilities:
Business Development
- Identify and generate leads through various channels, including cold outreach, email, and networking.
- Utilize existing data to pinpoint key contacts and relevant account information.
- Establish and cultivate relationships with potential clients.
- Develop qualified sales opportunities.
- Conduct research on target accounts to create tailored strategies.
- Collaborate with team members in a dynamic environment.
- Prepare and deliver impactful sales presentations, primarily via virtual meetings.
- Oversee the entire sales process and document activities in our CRM system.
- Secure new business deals.
Client Engagement and Relationship Management
- Build and sustain strong, long-term relationships with clients by understanding their advertising needs and providing customized solutions.
- Act as the primary account executive for new business, managing all facets of the client relationship from initial contact to ongoing support.
Sales Strategy and Execution
- Formulate and implement sales strategies to achieve or surpass revenue targets.
- Collaborate with the executive team to create compelling proposals and presentations.
- Prepare and present sales reports and performance metrics to senior management.
Collaboration and Teamwork
- Work closely with internal teams, including creative and account management, to ensure a seamless client experience.
- Provide insights and feedback to internal teams to enhance service offerings and client satisfaction.
Qualifications:
- Bachelor's degree in business, marketing, communications, or a related field; or equivalent experience with 10+ years in a relevant position.
- Experience in selling digital media products, particularly in the automotive sector.
- Strategic understanding of programmatic media planning and sales.
- Experience working with advertising agencies or in a similar capacity.
- Proven track record in a hunter and farmer sales model, consistently meeting or exceeding sales goals.
- Strong knowledge of automotive dealerships and their advertising requirements.
- Ability to leverage marketing strategies to enhance dealership brand awareness and drive sales.
- Excellent communication, negotiation, and presentation skills.
- Highly motivated, proactive, and results-driven.
