Search Marketing Analyst

1 day ago


New York, New York, United States Publicis Groupe Full time
Job Description

Job Title: Search Marketing Analyst

Company: Publicis Groupe

Job Summary:

We are seeking a highly skilled Search Marketing Analyst to join our team. As a Search Marketing Analyst, you will be responsible for managing the tactical components within integrated Search Engine Marketing (SEM) campaigns. You will work closely with our clients to develop and execute SEM strategies that drive business results.

Key Responsibilities:

  • Develop and execute SEM strategies that align with client goals and objectives
  • Manage SEM campaigns across multiple platforms, including Google, Microsoft, and Yahoo
  • Optimize SEM campaigns for maximum ROI, including keyword research, ad copywriting, and bid management
  • Monitor and report on SEM campaign performance, including metrics such as click-through rate, conversion rate, and cost-per-acquisition
  • Collaborate with cross-functional teams, including creative, media, and analytics, to ensure seamless execution of SEM campaigns
  • Stay up-to-date with the latest SEM trends, best practices, and platform updates

Requirements:

  • 4-year degree in Marketing, Communications, or related field
  • 1-2 years of experience in SEM or digital marketing
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance


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