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Search Media Analyst
2 months ago
Company Overview:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. We blend exceptional media expertise with innovative strategies to captivate consumers, encouraging them to connect with our clients' brands and purchase their offerings.
Our unique approach combines the agility of a startup with the robust capabilities of Publicis Media, allowing us to serve a diverse array of esteemed brands. We pride ourselves on delivering tailored insights and exceptional service while leveraging our global buying power to support both emerging and established brands.
At Spark Foundry, we foster a culture that values diversity and inclusivity, ensuring that every voice is heard. Our commitment to holistic professional and personal development equips our team with the skills needed to navigate today's challenges and build meaningful careers.
Our professionals hail from various fields, including data analytics, creative production, communications, finance, and the liberal arts, allowing us to approach challenges from multiple perspectives.
Position Summary:The Search Media Analyst is tasked with overseeing the development and execution of media campaigns across search platforms. The ideal candidate will possess strong analytical skills, attention to detail, and a creative mindset, alongside a keen understanding of consumer behavior in the search media landscape.
Key Responsibilities:- Conduct research essential for crafting new campaigns.
- Assist in data collection for strategic planning.
- Manage the execution of approved campaign plans.
- Oversee campaign budgets, pacing, and bid modifications.
- Analyze performance metrics and competitive trends.
- Optimize paid search initiatives to align with business goals.
- Formulate optimization strategies and testing protocols.
- Utilize bid management tools and platforms like Google, Bing, and Oath for campaign development and performance tracking.
- Extract and analyze data to enhance campaign reporting and insights.
- Maintain detailed records for the monthly billing cycle.
- Address billing discrepancies in collaboration with the client strategy and billing teams.
- Familiarize with reporting, analytics, and competitive analysis tools.
- Prepare necessary documentation for purchase approvals.
- Stay updated on industry trends and emerging tools.
- Complete all required training programs and certifications.
- Prior experience in SEM or paid media is preferred.
- Strong quantitative and analytical skills.
- Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
- Excellent verbal and written communication abilities.
- Demonstrated critical thinking and problem-solving skills.
- Ability to collaborate within a team and manage multiple projects under tight deadlines.
- Detail-oriented with strong organizational capabilities.
- Consistent and timely delivery of work.
Additional Information:
This position is hybrid, requiring in-office attendance three days a week. All information will be kept confidential in accordance with EEO guidelines.
Compensation: The anticipated salary range for this role is $46,500 to $67,500 annually, with benefits including medical coverage, dental, vision, disability, 401k, and paid time off.
