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Search Engine Marketing Analyst
2 months ago
By serving both individual fans and businesses, we are building a more accessible entertainment ecosystem where fans can easily find experiences, while teams, venues, and events can connect seamlessly with their audiences. We believe that ticketing should exceed expectations.
As a SEM Growth Marketing Specialist, you will play a crucial role in optimizing and expanding our search engine marketing initiatives with analytical expertise, ensuring we target the most valuable customers. You will be vital in maintaining the daily operations of our SEM strategy and contributing to its growth and refinement. Your responsibilities will include crafting innovative SEM approaches that leverage advanced technology and showcasing the effectiveness of these strategies through data-driven analysis and a methodical, evidence-based approach.
Your Responsibilities
- Oversee bidding strategies for your campaigns to enhance market presence while adhering to ROAS targets.
- Utilize analytical tools and insights to assess the performance of our SEM initiatives and provide strategic recommendations.
- Create and implement compelling ad copy strategies that drive strong performance.
- Adopt a Test & Learn mindset to refine ad copy, bidding, and landing page strategies within our SEM framework.
- Collaborate with external advertising partners and internal SeatGeek teams to explore the latest available technologies.
- Become an expert in marketing for live events.
- Positive, solution-oriented attitude.
- Bachelor's degree.
- 1-2 years of experience in an in-house marketing team focusing on Paid Marketing performance.
- Strong mathematical abilities and a passion for data analysis.
- Excellent verbal and written communication skills.
- Proficiency with large datasets, preferably using Excel or Google Sheets.
- Experience with SQL or data visualization tools like Looker/Tableau is a plus.
- Equity participation.
- Flexible work environment, with options for in-office or remote work.
- Work-from-home stipend to support your home office setup.
- Unlimited paid time off.
- Up to 16 weeks of paid family leave.
- 401(k) matching program.
- Comprehensive health, vision, dental, and life insurance.
- Financial support for family-building services.
- Annual wellness expense allowance.
- Subscriptions to wellness and health services.
- Monthly allowance for live event tickets.
- Annual music streaming service subscription.
SeatGeek is dedicated to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. We value diversity and welcome the unique perspectives and benefits that a diverse workforce brings. Join us
