Head of Performance Marketing

1 week ago

New York, New York, United States CookUnity Full time
Job Overview

CookUnity is a pioneering marketplace that connects skilled chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals to customers nationwide, crafted by a diverse group of exceptional chefs. With a roster of over 100 talented chefs from various cities, our subscription service offers a wide array of hand-crafted meals tailored to diverse tastes and dietary needs.

By delivering over 1 million meals monthly, we empower chefs, significantly increasing their income while fostering their professional growth. CookUnity is committed to building stronger communities, partnering with organizations to address food insecurity.

About the Growth Marketing Team

The Growth Marketing Team spearheads the company's initiatives to attract new customers through multiple channels. Our mission extends beyond merely expanding our audience; we aim to enhance traffic and conversion rates while maintaining low customer acquisition costs. With a compelling chef-driven narrative and an outstanding product, we are positioned to redefine the chef-centric marketplace.

Role Responsibilities

As the Director of Performance Marketing, you will be instrumental in shaping our channel growth strategy to enhance customer acquisition across both digital and traditional platforms. Your role will involve:

  • Strategically optimizing all online and offline acquisition channels, including but not limited to social media, search engines, direct mail, and broadcast media.
  • Managing a substantial budget across various channels to drive customer and revenue growth.
  • Defining the performance marketing strategy and establishing business plans that support sustainable growth.
  • Overseeing all marketing activities and budgets, ensuring effective allocation across channels.
  • Utilizing data-driven insights to refine our understanding of target customers and enhance marketing effectiveness.
  • Building and mentoring a high-performing marketing team while collaborating with external partners to achieve optimal results.
Qualifications
  • Over 10 years of experience in online direct-to-consumer marketing within high-growth companies.
  • A Bachelor's degree in a relevant field or equivalent experience in a performance marketing role.
  • Proven expertise in launching and optimizing marketing campaigns across various platforms.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Exceptional leadership abilities, fostering a collaborative and high-performance culture.
Personal Attributes
  • Entrepreneurial spirit with a strong drive for success.
  • Ability to think strategically while executing hands-on tasks effectively.
  • Excellent communication and organizational skills.
  • Intellectual curiosity and a strong analytical mindset.
Benefits
  • Performance-based bonuses.
  • Stock options from day one.
  • Comprehensive health insurance.
  • 401k retirement plan.
  • Unlimited paid time off.
  • Generous family leave policies.
  • Wellness perks, including access to nutritional coaching.

CookUnity is dedicated to fostering an inclusive workplace and is an equal opportunity employer.

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