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Head of Performance Marketing

2 months ago

New York, New York, United States CookUnity Full time
Job Overview

CookUnity is a pioneering marketplace that connects skilled chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals nationwide, crafted by a diverse group of exceptional chefs. With a roster of over 100 talented chefs from various cities, our subscription service offers an extensive selection of hand-crafted meals designed to satisfy diverse tastes and dietary needs.

By delivering over 1 million meals monthly, we empower chefs, significantly increasing their income while fostering their professional growth. CookUnity is committed to building stronger communities, partnering with organizations to address food insecurity across urban areas.

About the Growth Marketing Team

The Growth Marketing Team spearheads the company's initiatives to attract new customers through multiple channels. Our mission extends beyond merely increasing audience size; we aim to enhance traffic and conversion rates while keeping customer acquisition costs low. With a compelling chef-driven narrative and an outstanding product, we are poised to redefine the meal delivery sector.

Role Responsibilities

As the Director of Performance Marketing, you will be instrumental in shaping our customer acquisition strategy across both digital and traditional channels. Your role will involve:

  • Strategically enhancing and optimizing all online and offline acquisition channels, including social media platforms, search engines, direct mail, and broadcast media.
  • Managing a substantial budget across various channels to drive customer engagement and revenue growth.
  • Defining the performance marketing strategy and developing comprehensive business plans to achieve sustainable growth.
  • Overseeing marketing activities and budgets across all channels, ensuring optimal performance and conversion rates.
  • Utilizing data-driven insights to deepen our understanding of target customers and effectively manage key performance indicators.
  • Building and mentoring a high-performing in-house marketing team while collaborating with external partners for optimal results.
Qualifications
  • Over 10 years of experience in online direct-to-consumer marketing within high-growth consumer-facing companies.
  • A Bachelor's degree or equivalent experience in a performance marketing or commercially-focused role.
  • Proven expertise in launching and optimizing campaigns across various digital platforms.
  • Strong analytical skills with the ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
  • Demonstrated success in leading innovative marketing programs that yield measurable results.
Personal Attributes
  • Entrepreneurial spirit with a high energy level and a strong drive for success.
  • Ability to think strategically while also executing hands-on initiatives that create immediate impact.
  • Collaborative leader with excellent communication and organizational skills.
  • Strong analytical mindset, capable of breaking down complex issues and presenting effective solutions.
Benefits

We offer a competitive compensation package, including:

  • Performance bonuses
  • Stock options from day one
  • Comprehensive health insurance
  • 401k retirement plan
  • Unlimited paid time off
  • Generous family leave policies
  • Wellness perks, including access to nutritional coaching

CookUnity is an Equal Opportunity Employer, dedicated to fostering an inclusive environment free from discrimination.