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Head of Performance Marketing

2 months ago

New York, New York, United States CookUnity Full time
Job Overview

CookUnity is an innovative platform that connects exceptional chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals nationwide, crafted by a diverse array of talented chefs. With a network of over 100 remarkable chefs from various cities, our subscription service offers a broad selection of hand-crafted meals designed to satisfy diverse tastes and dietary needs.

By delivering more than 1 million meals monthly, we empower chefs, significantly increasing their earnings while fostering their professional development. CookUnity is committed to strengthening communities, partnering with organizations to address food insecurity.

About the Growth Marketing Team

The Growth Marketing Team spearheads our initiatives to attract new customers through various channels. Our mission extends beyond merely increasing audience size; we aim to enhance traffic and conversion rates while keeping customer acquisition costs manageable. With a compelling chef-driven narrative and an exceptional product, we are poised to redefine the meal delivery market.

Role Responsibilities

As the Director of Performance Marketing, you will be instrumental in shaping our customer acquisition strategy across both digital and traditional channels. Your primary focus will be on accelerating user growth within CookUnity's target demographics while ensuring cost-effective customer acquisition.

Your responsibilities will include:

  • Strategically enhancing and optimizing all online and offline acquisition channels, including social media, search engines, direct mail, and broadcast media.
  • Overseeing a substantial budget across various channels to drive customer engagement and revenue growth.
  • Defining and executing performance marketing strategies and business plans that promote sustainable growth.
  • Managing and optimizing marketing activities across all channels, ensuring alignment with our overall business objectives.
  • Utilizing data and insights to deepen our understanding of target customers and continuously improve marketing effectiveness.
  • Building and mentoring a high-performing in-house marketing team while collaborating with external partners to achieve exceptional results.
Qualifications

The ideal candidate will possess:

  • A minimum of 10 years of experience in direct-to-consumer marketing within high-growth consumer brands.
  • A Bachelor's degree in a relevant field or equivalent professional experience.
  • Proven experience in launching and optimizing marketing campaigns across various platforms.
  • Strong analytical skills and a data-driven approach to marketing.
  • Exceptional leadership abilities to inspire and develop a talented marketing team.
Personal Attributes

The successful candidate will be:

  • Entrepreneurial, energetic, and driven to achieve results.
  • A strategic thinker with a hands-on approach to problem-solving.
  • A collaborative leader who can influence and drive change effectively.
  • Highly organized with excellent communication skills.
Benefits

We offer a comprehensive benefits package, including:

  • Performance-based bonuses.
  • Stock options from day one.
  • Health insurance coverage.
  • 401k retirement plan.
  • Unlimited paid time off.
  • Generous family leave policies.
  • Wellness perks, including access to health coaches.

Join us in our mission to revolutionize the way people eat and how chefs thrive in their careers.