Paid Social Media Manager

1 week ago

Cleveland, Ohio, United States D Brands Full time
About D Brands

D Brands is a rapidly growing strategic consulting firm that is disrupting the traditional agency model through modern and sophisticated strategic advisory, fundraising, and high-caliber service-based marketing support.

We are looking for an experienced and results-oriented paid media manager with deep expertise across Paid Social (Meta, TikTok, Pinterest) to execute a best-in-class acquisition strategy for D Brands.

Key Responsibilities
  • Develop and Execute Paid Social Media Strategy: Lead audience and messaging strategies, manage media budgets, forecast channel efficiency, and drive growth by efficiently scaling paid social media through testing and optimization.
  • Partner with Cross-Functional Leaders: Collaborate with internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the website, retention, and better CAC and LTV.
  • Uncover Consumer Insights: Uncover deep understanding of consumer audiences, identify what consumers are engaging with or searching for, and present actionable recommendations based upon those consumer intent insights.
  • Execute A/B Experimentation: Actively execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar.
  • Manage Budget and Forecast: Manage the budget forecast and phasing of spends through the year based on the calendar of activities.
  • Support New Client Auditing: Support new client auditing with business development across paid media channels.
Requirements
  • Bachelor's Degree: Bachelor's degree in Communications, Marketing, Media, or related field.
  • Experience: Minimum of 4 years of experience in paid social media planning and execution.
  • Expertise: Expert understanding of Meta, TikTok, and Pinterest Ads marketing channels and tools.
  • Analytical Skills: Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV.
  • Communication Skills: Excellent communication, storytelling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.

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