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B2B Media Account Executive

2 months ago

Cleveland, Ohio, United States WTWH Media Full time
Position Overview

WTWH Media is on the lookout for a proactive and enthusiastic B2B Media/Events Account Manager with a minimum of 2 years' experience in B2B sales, ideally within the hospitality or media sectors. This role is pivotal in generating revenue within the FRH product suite, focusing on building a robust pipeline of new clients, managing incoming inquiries, and expanding existing accounts.

The ideal candidate will be ambitious, self-driven, and exhibit a strong initiative, showcasing their expertise in selling online advertising, custom content, webinars, newsletters, and lead generation solutions. Effective communication skills are essential, both in writing and verbally, particularly through presentations utilizing PowerPoint and other multimedia tools.

Key Responsibilities:

  • Identify and pursue new accounts, particularly suppliers and partners serving independent/small pizza operators.
  • Participate in foodservice and pizza-specific conferences to scout for new business opportunities.
  • Act as the primary contact for the sales department regarding assigned brands, addressing incoming calls and general inquiries as needed.
  • Engage in outbound communication via calls and emails targeting specific market segments.
  • Collaborate with brand leaders and management on cross-vertical proposals and account management as necessary.
  • Maintain and nurture leads within the designated CRM system, ensuring timely follow-ups.
  • Oversee the onboarding process and follow up on deliverables post-execution of engagement agreements.
  • Evaluate lead quality and schedule meetings with prospects as appropriate.
  • Coordinate with the accounting team on invoicing and billing matters.
  • Conduct market research to support the sales pipeline development, staying informed about industry trends and new offerings.
  • Provide feedback from leads and customers to relevant departments within the organization.
  • Assist management, events, marketing, and custom content teams as required.
  • Draft engagement letters and follow up with clients regarding project requirements and order status.
  • Identify client issues and propose solutions to management for resolution.
  • Prepare for and participate in weekly/monthly sales reporting and meetings.

Qualifications:

  • Minimum of 2 years in B2B sales with a proven track record of success.
  • Preferred college degree or certification in sales/marketing.
  • Dedication to driving sales growth and providing exceptional client service.
  • Strong judgment and high standards as a sales professional.
  • Ability to adhere to established processes and procedures.
  • Exhibit a strong sense of urgency and initiative.
  • Detail-oriented with excellent organizational skills.
  • Professional demeanor in personality, appearance, and work output.
  • Capability to set and achieve goals while maintaining integrity.
  • Positive attitude with the ability to build rapport quickly with clients and team members.
  • Exceptional written and verbal communication skills.
  • Expertise in outbound sales techniques.
  • Proven ability to work independently and collaboratively within small teams.
  • Quick learner with adaptability in a fast-paced environment.
  • Strong negotiation skills and experience with a consultative sales approach.
  • Hands-on experience with CRM software and proficiency in MS Office and/or Google Suite.
  • Basic understanding of sales performance metrics.

About WTWH Media
Founded in 2006, WTWH Media LLC is a recognized leader in integrated B2B media, serving various sectors including electronics, design engineering, healthcare, hospitality, life sciences, renewable energy, R&D, retail, and robotics. With over 80 websites, 30 in-person events, 10 print publications, and tailored digital marketing services, WTWH Media is committed to adapting to the evolving landscape of media consumption and ensuring marketers achieve a significant return on investment.

Benefits:

  • Competitive salary structure.
  • Comprehensive benefits package including health, dental, and vision coverage.
  • Generous 401k employer matching.
  • Supportive work/life balance with paid vacation, sick leave, and flexible days.
  • A dynamic and engaging work environment, including opportunities for professional growth and advancement.